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Experience Amazon Accelerate on demand.

Explore 40 Breakout Sessions spanning in-depth presentations, product demos, and expert panels on the Amazon Accelerate virtual event platform. If you missed the General Sessions, catch up on all the latest launch announcements and amazing seller stories that were shared on the mainstage.

Register for free.

Watch this short video to relive some of our favorite moments from Amazon Accelerate 2024!

Let us know your thoughts on the event and content. Please leave comments below.

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Hi Sellers,

Welcome to our Ask Amazon Q&A with the OTDR team, focusing on your questions about On-Time Delivery Rate (OTDR). This thread will be open today, Tuesday, October 1, from 8 am to 5 pm PT.

Please include any questions you have regarding OTDR in this Ask Amazon event thread. Our partner team will be reviewing the questions that come in throughout the day and we’ll do our best to respond as soon as possible.

What is the new OTDR policy?

Effective September 25, 2024, to help reduce late deliveries and improve delivery speeds, we’re changing our OTDR policy. The new policy requires a minimum of a 90% OTDR without promise extensions to have seller-fulfilled products listed on Amazon. We have also changed our recommended standard for a great customer experience to 95% or greater OTDR for all seller-fulfilled orders, but only an OTDR below 90% can result in restriction of a seller’s ability to have seller-fulfilled products listed. This policy does not apply to offers using Fulfillment by Amazon (FBA) because sellers are not responsible for on-time delivery promises for FBA orders.

We also changed the way we measure OTDR to now measures the percentage of your tracked seller-fulfilled items that were delivered on or before the seller-promised "Deliver by" date prior to promise extensions being added. Prior to this change OTDR was measured after promise extensions were added.

We designed tools to set accurate delivery dates, reduce late deliveries, and to meet or exceed the minimum OTDR requirement, and because Amazon is making calculations on your behalf that affect OTDR, you will get OTDR protection from late deliveries on items shipped through standard shipping if you use all three tools as follows:

Additionally, starting October 25, 2024, the transit time settings for shipping from China to the continental US (all states in the contiguous US, excluding Hawaii, Alaska, and US protectorates) will change. You’ll have more transit time ranges to choose from on your shipping templates, with options ranging from 2-4 days to 14-20 days. The maximum transit time will be reduced from 28 days to 20 days. If you currently have 14-28 days as your manually set transit time, it will automatically be updated to 14-20 days as a part of this change.

For more information, see the Order Performance program policy and On-time delivery requirements.

Thank you for joining today's Ask Amazon!

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Seller Challenges
by Seller_Udi0JNbTrsmUV
Amazon replied

Hello Forums Community,

We would like to understand what challenges you have faced or continue to experience as a Seller.

Is there anything that you consider should be a priority to improve your experience.

Looking forward to hearing from everyone who wants to contribute.

Roberto

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Can you believe that Amazon Accelerate was just one week ago? What an amazing event it was. We would love to hear from our selling partners who attended the event in Seattle or virtually. Please let us know what your favorite part was, what you liked, what you would like to see next year, and what we could of done better. We value your feedback and this will help to influence change for next years event. Please let us know your thoughts in the comments below.

If you couldn’t attend, you can still watch the on-demand content for free. Catch up on the new product launches, 60+ Breakout Sessions, inspirational stories from your peers, and latest updates from Amazon leaders.

Register for free access to Amazon Accelerate 2024 on-demand content.

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How to deal with Negative Feedback
by Seller_CnfW62x6yxvJw

Hello community!

Receiving negative feedback can present challenges, particularly during the initial phases of your account. In response to negative feedback from buyers, we encourage our Selling Partners to initiate contact with the buyer to address and resolve any concerns they may have.

We would like to welcome our members to share their insights and experiences regarding strategies to effectively address and resolve negative feedback.

Comment down below and share any experiences you have had in which you effectively managed negative feedback from buyers, ultimately turning it into a positive outcome through collaborative efforts. Your insights and examples are greatly appreciated.

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Hi Sellers!

Get answers to your questions directly from product teams in our live Ask Amazon Q&As! Ask Amazon events invite product experts, policy makers, and leaders from teams across Amazon into the Forums to answer your posted questions. These live Q&A events take place here on the Seller Forums from 8am - 5pm PST.

Here is a list of upcoming Ask Amazon events:

Please note that these upcoming topics and dates are subject to change. Links to the upcoming events will be added to this post once they become available.

Now, if you're interested in checking out our completed Ask Amazon events, below you will find the events we've hosted so far in 2024:

These completed Ask Amazon threads are also a great resource to reference even after they're closed as they have highly valuable answers provided directly by our teams.

If you have any suggestions for future Ask Amazon ideas, please feel free to leave them in the replies of this thread.

I will be updating this thread regularly with both upcoming and completed events, so be sure to check back often!

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Amazon Accelerate 2024 is a few days away!

It’s not too late to register to attend virtually for free! The virtual conference offers access to in-depth learning, live Q&A with Amazonians and industry experts, inspirational stories from the mainstage, and a virtual front row seat to the latest innovations designed to empower your success.

Don't let this chance pass you by. Register now for the free virtual Amazon Accelerate conference to propel your business forward.

Please let us know if you have registered below in the comments. Keep an eye out on Forums for special giveaways and events happening virtually during Accelerate.

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Hello Amazon Sellers! 👋

Are you ready to give your product listings a fresh new look? We’re excited to introduce our Product Listing Makeover Challenge! 🎉

We know that crafting the perfect product listing can be a challenge. Whether it’s finding the right keywords, creating eye-catching images, or writing compelling descriptions, we all have areas where we can improve. That’s why we’re inviting YOU to join us in this collaborative effort to enhance our listings and boost our sales!

How It Works:

  1. Share Your Listing: Post a link to a product listing you’re struggling with. Give us a brief overview of what you think might be the issue or where you need help.
  2. Community Feedback: Our amazing community of sellers will jump in with their suggestions, tips, and constructive feedback. Whether you need help with SEO, images, or descriptions, we’ve got you covered!
  3. Makeover Time: Take the feedback and make the suggested improvements to your listing. Share your updated listing with us so we can celebrate your progress together!

We can’t wait to see your transformations and celebrate your successes. Let’s make this a fun and productive challenge for everyone involved!

Happy Selling!

Nano 

👍👎 Leave an upvote or downvote on this post to let us know if you want to see more content like this!

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Our free, live webinars allow you to get the most out of selling on Amazon by helping you to leverage our tools, programs, third-party apps, and advertising to manage and grow your business. You won't want to miss this one on the New Seller Guide!

Session overview

Join this session to learn more about Amazon's New Seller Guide to help you better understand the programs and incentives for new sellers.  This session is best if you are a new seller to Amazon.

New Seller Guide (10/3)

Thu, Oct 3, 2024 | 10:00 AM - 11:00 AM MST

REGISTER HERE

Will we see you there?

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Hi Sellers,

Welcome to part two of Amazon Accelerate AI Tools. If you missed part 1 you can find it here: Amazon Accelerate AI Tools: Project Amelia. Today we are discussing how Amazon is leveraging generative AI to personalize recommendations to customers!

Amazon is leveraging generative AI to further personalize product recommendations and descriptions in our store. Based on a customer’s shopping activity, Amazon reviews each customer’s preferences to create personalized recommendations types on our homepage and throughout the shopping journey, as well as provide personalized product descriptions that are more relevant to customers.

For example, instead of providing generic product recommendations to customers such as “More like this,” we’ll provide more specific, personalized recommendations such as "Gift boxes in time for Mother's Day" or "Cool deals to improve your curling game" based on a customer’s shopping activity. Or, if a customer regularly searches for gluten-free products and they search for “gluten free cereal,” now AI will intelligently position the term “gluten-free” within product descriptions of the right products that appear in search results, ensuring it stands out prominently–even if Amazon or the selling partner has listed “gluten-free” at the very end of the product description.

By analyzing product attributes and customer shopping information, like preferences, search, browsing, and purchase history, we leverage a Large Language Model (LLM) to edit a product title to highlight features that we believe are most important to the customer and their current shopping activity. To ensure these titles accurately reflect what matters most to each individual, another LLM, known as an evaluator LLM, challenges and improves the results, assuring customers see the best possible product information.

What are your thoughts on how this could impact how you sell on Amazon?

Best,

Dominic

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Amazon Accelerate AI Tools: Project Amelia
by Seller_s3amN64nZ4y9V
Amazon replied

Hello Sellers,

Amazon Accelerate wrapped up last week and we announced a number of new AI tools. We posted about these here: Amazon Accelerate wraps up with new generative AI capabilities and brand analytics tools.

However, we wanted to dive into these a bit deeper in our new series, Amazon Accelerate AI Tools. Today we are going to discuss Amazon Amelia, your personalized Amazon Selling Expert.

Powered by generative AI, Project Amelia acts as your personal Amazon selling assistant. It learns your unique business needs and provides personalized recommendations and insights to help boost productivity and drive growth. Project Amelia is currently available in beta release to a select group of sellers and will progressively roll out to additional US sellers in the coming weeks.

Project Amelia provides sellers with an all-in-one, generative AI-based selling expert that is always available to immediately provide sellers with the answers, advice, and tools they need to succeed. Sellers simply ask Project Amelia a question, and they get a response with accurate information and guidance, allowing sellers to more easily and efficiently manage their business. Project Amelia is an always-available, expert partner to sellers, learning their unique businesses so it can offer personalized insights and support, and available from any page within Seller Central, at any time.

Project Amelia’s capabilities span three key areas:

Knowledge-based questions: Sellers can ask specific questions and receive relevant, summarized information learned from highly accurate and reliable sources on Seller Central and beyond, making it easy to quickly find what they need.

Status updates and metrics: Sellers can quickly retrieve their sales data and customer traffic information, and gain visibility into critical aspects of their business by asking questions like, “How is my business doing?” Project Amelia will provide a summary of recent sales, units sold, and website traffic, and compare this data to the prior year.

Actions and issue resolution: Coming soon, Project Amelia will be able to offer straightforward resolution paths to complex issues and tasks by diagnosing problems and, in some cases, offering to take action on behalf of sellers. By simply asking Project Amelia for help with a task or resolving an issue—such as, “I have 300 units on the way and don’t see that reflected in the report. Can someone look into this?”— sellers will receive personalized guidance, and if needed, assistance investigating the issue or connecting the seller with support to ensure the problem is resolved as quickly as possible.

Project Amelia is a groundbreaking new AI-powered selling assistant from Amazon that aims to make it easier than ever for sellers to manage and grow their businesses. As part of Amazon's ongoing commitment to helping sellers succeed, Project Amelia represents an exciting step forward in leveraging the power of generative AI to deliver a truly transformative selling experience.

Which capability are you most excited to try out?!?!

Dominic

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