I am tagging @Jim_Amazon @Dougal_Amazon because you have both helped with responses in the past.
I have a new problem. I am the registered brand owner and the SOLE manufacturer and seller of new product (music CDs). I do NOT sell my CDs to wholesalers or resellers, and I ONLY sell my products at retail prices, and only on Amazon.
Recently, another vender posted a listing for a NEW copy of one of my CDs, and priced it at $9.99 when I retail it at $16.98. There seem to be only two logical ways for this to happen:
1) This vendor bought a CD from ME ($16.98) and is now reselling it at a major loss (only charging $9.99). WHY??
2) This vendor bought a USED CD from Marketplace for a low price (e.g., $5?) and then re-shrinkwrapped it, passing it off as new in this vendor's listing.
The first option makes NO sense unless the seller is trying to go bankrupt. The second option is fraud.
Moreover, by posting this low price, I am removed as the featured offer, effectively killing 100% of my sales until such time as someone decides to buy the $9.99 copy from this other vendor. I cannot even advertise my genuine copy effectively because ads get no impressions unless they are for a featured offer.
I have contacted Brand Registry several times about this, and they keep directing me to their "forms," but: a) this is NOT an infringement case (I believe they are selling a genuine copy of my CD), b) there is NO form I can find to report this unique type of bad behavior on the part of this other vendor.
Whether or not this other vendor is fraudulently re-shrinkwrapping used product and claiming it is new OR selling a genuine new product at a huge loss, my sales are STOPPED until I get back my featured offer. Currently, the only way I could do that is if I dropped my price to $9.98, which will mean I am selling at a loss.
I am tempted to purchase the item myself, but I should not have to do this. Moreover, the vendor might simply repeat the process.
Whereas various Seller Central agents I have spoken with have agreed with my perspective and have understood my question, they must forward to Brand Registry--where no one apparently understands this situation, and i receive unhelpful responses. (Indeed, some of the responses from Brand Registry appear to be AI-generated.)
I am hoping that I might get a helpful response from a real human on this forum. I think there should be a way for me to maintain the right to be the ONLY seller of NEW product on Amazon (unless someone wants to buy a NEW CD and then list it for a much higher price--so I keep the featured offer status). THANK YOU!
FYI, the CD I am describing is B01BH0B4L0. It has happened to another of my CDs in the past too.
Jeff Bjorck