As for November: 55% from Ads; 45% from Organic.

As for up to current December: 61% from Ads; 39% from Organic.

It did not used to be like this. If this doesn't show you the direction Amazon is moving, I don't know what does. The pendulum strongly swings directly into Amazon's pocket. On top of that, Ad costs have gone up and ACOS has gone down. I mean it makes sense, the platform is OVERLY littered with ads everywhere. Ads never used to make up more than 50% of our sales. In order to make a "good" amount of sales, we HAVE to run ads. And now, with doing this, we're paying Amazon an upwards of sometimes 60 to 70%. They're effectively making it harder to makes sales organically. Pay to Play but also looooooose a bunch.

Amazon is what....a trillion dollar company now?? How in the F can a trillion dollar company justify taking 50....60...70% from it's teeny tiny hard as# working sellers. Gross corporate grossness.

Unsustainable

AMAZON IS A SCAM AMAZON IS A SCAM AMAZON IS A SCAM,

DO NOT SELL ON AMAZON,

I have listed my products on the exact category available on the listing page,they were ***** pumps,Amazon has ***** pumps and enlargers category,l sold two of them immediately,and next day l had email that my products are adult materials and l was avoiding from the detection or something and they took down my products and deactivated my account and another email said it will take 90 days for me to receive the funds,but transactions went smoothly,customers did not complain or anything they have received their orders,90 days passed they have not released my money,and they said l need to organise video chat with them for identification purposes,l spent the whole week every night in front of the computer to chat with the Amazon agent but no one turned up keeps saying the agent will be with you shortly,l understand then they are scammers,l was wondering how this ******** is so rich,because he is a thief,no matter how many times I tried to talk to anyone no one bothered to return to my calls,l have searched the entire internet and to my shock there were thousands of people loosing hundreds of thousands dollars with this scam tactics,please be warned DO NOT SELL ON AMAZON,you will lose all your money and business,BE WARNED AMAZON IS A SCAM,

[Moderator Edit: Joey removed inappropriate commentary]

Creator Connections states that there is "a $5k minimum budget"; what happens to unspent budget if the program isn't a good fit for a brand?

Hello Fellow Sellers,

NET PROFITS, NET PROFITS, MARGINS. Let’s talk about it!

We’ve been a medium-sized seller on Amazon since 2007, manufacturing and selling our own private brand directly to consumers. Our approach goes a bit against the grain: we prioritize quality and healthy profit margins over sheer volume and low-margin sales.

For several years now, we’ve found that big sales events like Prime Days, Black Friday, and Cyber Monday just don’t work well for us. While these events can drive a significant increase in sales volume, they often come at the expense of profit margins. If cash flow is your primary goal, these events might make sense. However, if long-term profitability is your focus (and it should be if you’re aiming for sustainability), the math often doesn’t add up.

For example, why sell 5,000 units to clear a profit of $1,000, when you could sell 3,000 units and make the same $1,000 profit—without the steep ad spend or aggressive discounts these events typically require? Also take into account the sales lull before and after sale event days.

I’m curious: is anyone here actually getting ahead in terms of net profits during these high-spend sales events, especially when factoring in Amazon's ad fees, coupons, MSRP discounts? If so, what niches are you in? How do you balance the trade-off between volume and profit margins? Are certain sales events more profitable for you than others?

Let’s share some insights—how are you making it work?

Dear Fellow Amazon Sellers,

2024 has been an incredibly challenging year for many of us in the Amazon seller community. I wanted to reach out to gauge how everyone is doing and see if we can collectively bring attention to some of the hurdles we’re all facing.

Our Story:

We’ve been selling on Amazon for four years, and while we’ve grown significantly—selling over 250,000 units this year through a mix of manufacturing, reselling, and exclusive brand representation—it’s becoming increasingly difficult to sustain this growth. 2024 has been the toughest year yet.

This year alone, Amazon introduced several new fees and policies that have drastically impacted our business:

• Low inventory fees
• Inbound shipping fees
• Increased fees for low-priced items
• Removal of the under-$9.99 fee discount

The financial impact has been substantial. Despite doubling our sales compared to 2023, our profits have remained stagnant due to these higher costs.

Additionally, policies around bundling and AI-monitored health violations have caused several of our best-selling items to be removed from the platform, leaving us with limited ways to address these issues.

We personally know of multiple multimillion-dollar businesses—some with years of success—that have either shut down entirely or drastically downsized their workforce this year because they couldn’t navigate the current landscape.

Every day on this forum, I see sellers sharing stories of struggle and uncertainty. It makes me wonder: Is this just an isolated experience within our circle, or is it reflective of broader challenges across the platform?

We Want to Hear from You

How has your business been impacted by the changes in 2024? Are you finding ways to adapt, or are you also facing struggles with sustainability? Let’s share our experiences and see if we can create enough momentum to encourage Amazon to reconsider some of these policies.

Looking forward to hearing your stories. Let’s navigate this together.