Is your brand name suddenly different on Amazon? You're not alone. Learn how to fight back against unauthorized changes and protect your business.
Brand name changes that violate the Amazon Brand Name policy are not allowed. To investigate the cause of Brand name changes, a thorough investigation is required to identify the “how” it happened. Based on the results of this investigation, a Community Manager may be equipped with the appropriate information/detail to assist you.
If you have experienced an incorrect change in the brand name of an ASIN, please exhaust these self-service options below first:
Once you have done so, here is what we need from you to get started:
Here is what we are getting started with:
An investigation on each ASIN individually.
Escalation to the appropriate team to resolve the issue.
That’s it! The Community Managers will take it from there. Please keep in mind that resolution is not guaranteed and times will vary based on the investigation, number of ASINs, root cause, and how many internal teams we have to connect with. However, we are more than happy to review and see what guidance we can provide!
We want to hear from YOU!
For any Sellers that have received assistance from a Community Manager with an incorrect change to a brand name, we would love to hear about your experience:
Best, Dougal
Is your brand name suddenly different on Amazon? You're not alone. Learn how to fight back against unauthorized changes and protect your business.
Brand name changes that violate the Amazon Brand Name policy are not allowed. To investigate the cause of Brand name changes, a thorough investigation is required to identify the “how” it happened. Based on the results of this investigation, a Community Manager may be equipped with the appropriate information/detail to assist you.
If you have experienced an incorrect change in the brand name of an ASIN, please exhaust these self-service options below first:
Once you have done so, here is what we need from you to get started:
Here is what we are getting started with:
An investigation on each ASIN individually.
Escalation to the appropriate team to resolve the issue.
That’s it! The Community Managers will take it from there. Please keep in mind that resolution is not guaranteed and times will vary based on the investigation, number of ASINs, root cause, and how many internal teams we have to connect with. However, we are more than happy to review and see what guidance we can provide!
We want to hear from YOU!
For any Sellers that have received assistance from a Community Manager with an incorrect change to a brand name, we would love to hear about your experience:
Best, Dougal
Why is any of this reactive fixing necessary, after the damage to customer trust and the legitimate seller has already been done? Why doesn't Amazon simply disallow detail page brand name changes unless they are individually approved by an Amazon agent educated on when these exceptions may be valid? Also, why allow a detail page created by an account in one country to have any branding information updated by an account in a different country? Let's be real, everyone knows who the perpetrators are.
This is probably the LARGEST issue on Amazon today... wonder how this will go.
Reactive answer to a problem that should not exist in the first place. Almost no one changes the brand, especially to a Chinese company. Sad part is that there is no consequences for them.
Create a case , and they tell you you do not have permission to change the brand name
Report abuse results in an immediate response that there is no abuse
Report a violation results in an immediate response that there is no violation.
How about as soon as the listing is created with the brand, the brand is locked and you police the people internally that facilitate the hijacking.
Changes made to listings seem to be easy for the hijacker and impossible to correct even with overwhelming evidence.
What I would like?
(1) Besides this not being able to happen - for Amazon to send a notice a change has been made. I am brand registered. If somehow one of my products has a brand change I want to be notified.
(2) For Amazon to delete the hijacker's account. There are way too many forum threads about repeat offenders.
(3) For any sales the hijacker received - Amazon removes the income for the sales from the hijacker's account and adds the income to the defrauded seller's account.
(4) For Amazon to charge the hijacker for its investigation costs caused by the unauthorized actions in Amazon's system.
(5) To help prevent this criminal activity for Amazon to publicly make announcements of actions it has taken to remove accounts, to move sales revenue back to the legitimate seller, and to fine the hijacker with potential legal action to recover amounts, and for the cost of the trespass into Amazon's computer system.
(6) I don't know what community managers are, but I do know how terrible seller support is. Every case should be sent to the legal department for action.
Frankly, the fact Amazon has made this post is disconcerting. It shows Amazon is not secure and has lost control over its service such that it cannot prevent brand hijacking. Does Amazon have any US military contracts? If the company can't protect its own marketplace how can it be trusted with national security services?
We shifted tens of thousands of business aways from amazon due to listing sabotage with Amazon claiming only brand owner can fix while leaving all these wrong descriptions bad incorrect images conflicting brands and even knock off product active and the only reason that comes to mind why they do this as it generates more returns and more returns is more revenue in collected fees for Amazon so deceiving customers is good business!
Here's a solution to this... You want to change this brand name? Please reach out to the IP lawyer for this brand and request a code, like we need to when registering the brand on brand registry, what's the purpose of brand registry if anyone can change it at any given point in time. There needs to be two step protection for brand name changes, when the brand name is authorized at the beginning and attached to an ASIN, any changes to that ASIN should also require two step authenticaiton to make any changes- this solves all those issue in well two step.
It's really simple.
*edit - typo.
The same hijackers keep rehijacking brands and never get punished- I have been a victim of brand hijacking for years, this is a small list of our asin hijacking history, all brands named in is list are hijackers - I have a monitoring service that alerts us on the changes on the products we have created - because of the hijackers
this must be an insider ratified entity who is allowed to change the brand names like underwear
11-17
FYSSHUO ⇨ QAVMEWVDAZCV
PALAMEILASWFG ⇨ NFGNNDFSGG
11-16
NFGMFMQSHDF ⇨ QAVMEWVDAZCV
11-15
EanOruus ⇨ FYSSHUO
11-14
PALAMEILASWFG ⇨ NFGNNDFSGG
FYSSHUO ⇨ NFGMFMQSHDF
EanOruus ⇨ FYSSHUO
11-10
"Our Brand changed" ⇨ WANTHER
11-6
FYSSHUO ⇨ PALAMEILASWFG
11-5
FYSSHUO ⇨ PALAMEILASWFG
11-2
MOTAYU ⇨ "Changed back to our brand"
11-1
"our brand hijacked/changed to" ⇨ MOTAYU
10-31
PALAMEILAMNFM ⇨ WeChoicing
"our brand hijacked/changed to" ⇨ JIZNY
10-29
PALAMEILAMNFM ⇨ WeChoicing
10-27
AAWFHRIEAABBCC ⇨ EanOruus
10-24
Zeronic ⇨ JPHYLL
10-19
PALAMEILAMNFM ⇨ FYSSHUO
10-17
FYSSHUO ⇨ QAVMEWVDAZCV
PALAMEILAMNFM ⇨ FYSSHUO
10-15
PALAMEWVDAZCV ⇨ PALAMEILAMNFM
10-14
PALAMEWVDAZCV ⇨ PALAMEILAMNFM
10-12
JUSTSWAGDDEEFF ⇨ FYSSHUO
PALAMEILASWFG ⇨ PALAMEWVDAZCV
10-11
JUSTSWAGDDEEFF ⇨ FYSSHUO
10-10
PALAMEILASWFG ⇨ PALAMEWVDAZCV
10-8
PALAMEILASWFG ⇨ JUSTSWAGDDEEFF
10-5
MAOYPANAMERA ⇨ AAWFHRIEAABBCC
MAOYPANAMERA ⇨ AAWFHRIEAABBCC
PALAMEILASWFG ⇨ JUSTSWAGDDEEFF
9-30
TANGDIPANAMERA ⇨ PALAMEILASWFG
9-29
MAOYPANAMERA ⇨ PALAMEILASWFG
TANGDIPANAMERA ⇨ PALAMEILASWFG
FYSSHUO ⇨ MAOYPANAMERA
9-28
MAOYPANAMERA ⇨ FYSSHUO
9-27
PALAMEILASWFG ⇨ MAOYPANAMERA
Aeiniweraabbcc ⇨ TANGDIPANAMERA
9-24
Coolblus ⇨ MAOYPANAMERA
PALAMEILAMNFM ⇨ TANGDIPANAMERA
FYSSHUO ⇨ MAOYPANAMERA
Aeiniweraabbcc ⇨ PALAMEILAMNFM
AAWFHRIEAABBCC ⇨ PALAMEILAMNFM
PALAMEILAMNFM ⇨ FYSSHUO
9-23
AAWFHRIEAABBCC ⇨ Aeiniweraabbcc
9-22
Coolblus ⇨ PALAMEILAMNFM
AAWFHRIEAABBCC ⇨ Aeiniweraabbcc
9-20
MAOYPANAMERA ⇨ PALAMEILASWFG
9-19
MAOYPANAMERA ⇨ AAWFHRIE
9-8
Gintonique A B ⇨ MAOYPANAMERA
9-7
Gintonique A B ⇨ MAOYPANAMERA
9-6
"our brand hijacked/changed to" ⇨ JIZNY
9-5
"our brand hijacked/changed to" ⇨ JIZNY
8-28
AAWFHRIE ⇨ Gintonique A B
8-26
AAWFHRIE ⇨ Gintonique A B
LUSEXO ⇨ AAWFHRIE
8-25
AAWFHRIE ⇨ LUSEXO
LUSEXO ⇨ AAWFHRIE
8-18
Gintonique A B ⇨ Coolblus
8-14
TANGDIAABBCC ⇨ Gintonique A B
8-11
AAWFHRIE ⇨ Gintonique A B
TANGDIAABBCC ⇨ AAWFHRIE
Aeiniweraabbcc ⇨ AAWFHRIEAABBCC
8-10
Aeiniweraabbcc ⇨ AAWFHRIEAABBCC
8-9
Aeiniweraabbcc ⇨ AAWFHRIEAABBCC
8-7
XGATML A B ⇨ Aeiniweraabbcc
8-6
XGATML A B ⇨ Aeiniweraabbcc
8-5
XGATML A B ⇨ Aeiniweraabbcc
-7-30
Aeiniweraabbcc ⇨ XGATML A B
7-29
AAWFHRIE ⇨ XGATML A B
XGATML A B ⇨ AAWFHRIE
Aeiniweraabbcc ⇨ AAWFHRIE
7-28
AAWFHRIE ⇨ XGATML A B
Aeiniweraabbcc ⇨ AAWFHRIE
7-22
SHAKLAK ⇨ LUSEXO
7-17
SHAKLAK ⇨ LUSEXO
7-13
TOMENGBEIAABBCC ⇨ TANGDIAABBCC
7-9
TOMENGBEIAABBCC ⇨ TANGDIAABBCC
7-8
JUSTSWAG ⇨ Aeiniweraabbcc
7-6
JUSTSWAG ⇨ Aeiniweraabbcc
Aeiniweraabbcc ⇨ JUSTSWAG
TANGDIAABBCC ⇨ Aeiniweraabbcc
7-5
JUSTSWAG ⇨ Aeiniweraabbcc
TANGDIAABBCC ⇨ Aeiniweraabbcc
WeChoicing ⇨ JUSTSWAG
7-4
TANGDIAABBCC ⇨ WeChoicing
TANGDIAABBCC ⇨ "changed back to our brand"
6-28
JUSTSWAG ⇨ TOMENGBEIAABBCC
6-25
JUSTSWAG ⇨ TOMENGBEIAABBCC
TANGDIAABBCC ⇨ JUSTSWAG
"Our Brand re-hijacked and changed to" ⇨ TANGDIAABBCC
6-24
JUSTSWAG ⇨ TANGDIAABBCC
"Our Brand re-hijacked and changed to" ⇨ JUSTSWAG
6-16
"Our Brand re-hijacked and changed to" ⇨ TANGDIAABBCC
PSOS ⇨ "changed back to our Brand"
6-13
TOMENGBEIAABBCC ⇨ TANGDIAABBCC
6-12
JUSTSWAG ⇨ TANGDIAABBCC
WeChoicing ⇨ TANGDIAABBCC
"Our Brand re-hijacked and changed to" ⇨ JUSTSWAG
XIIYGJS ⇨ "changed back to our Brand"
TANGDIAABBCC ⇨ PSOS
6-11
TOMENGBEIAABBCC ⇨ WeChoicing
6-5
Aeiniweraabbcc ⇨ TANGDIAABBC
6-4
"Our Brand re-hijacked and changed to" ⇨ TANGDIAABBCC
Aeiniweraabbcc⇨ "changed back to our Brand"
Hi @Dougal_Amazon
Just happened to me. Case Id: 16696502671 ...the third time this year and pretty much in a row with only a few weeks between...thoug it took me over 6 weeks to get it sorted the last time.
How about patching whatever weakness in the system allows these brand changes?
Is your brand name suddenly different on Amazon? You're not alone. Learn how to fight back against unauthorized changes and protect your business.
Brand name changes that violate the Amazon Brand Name policy are not allowed. To investigate the cause of Brand name changes, a thorough investigation is required to identify the “how” it happened. Based on the results of this investigation, a Community Manager may be equipped with the appropriate information/detail to assist you.
If you have experienced an incorrect change in the brand name of an ASIN, please exhaust these self-service options below first:
Once you have done so, here is what we need from you to get started:
Here is what we are getting started with:
An investigation on each ASIN individually.
Escalation to the appropriate team to resolve the issue.
That’s it! The Community Managers will take it from there. Please keep in mind that resolution is not guaranteed and times will vary based on the investigation, number of ASINs, root cause, and how many internal teams we have to connect with. However, we are more than happy to review and see what guidance we can provide!
We want to hear from YOU!
For any Sellers that have received assistance from a Community Manager with an incorrect change to a brand name, we would love to hear about your experience:
Best, Dougal
Is your brand name suddenly different on Amazon? You're not alone. Learn how to fight back against unauthorized changes and protect your business.
Brand name changes that violate the Amazon Brand Name policy are not allowed. To investigate the cause of Brand name changes, a thorough investigation is required to identify the “how” it happened. Based on the results of this investigation, a Community Manager may be equipped with the appropriate information/detail to assist you.
If you have experienced an incorrect change in the brand name of an ASIN, please exhaust these self-service options below first:
Once you have done so, here is what we need from you to get started:
Here is what we are getting started with:
An investigation on each ASIN individually.
Escalation to the appropriate team to resolve the issue.
That’s it! The Community Managers will take it from there. Please keep in mind that resolution is not guaranteed and times will vary based on the investigation, number of ASINs, root cause, and how many internal teams we have to connect with. However, we are more than happy to review and see what guidance we can provide!
We want to hear from YOU!
For any Sellers that have received assistance from a Community Manager with an incorrect change to a brand name, we would love to hear about your experience:
Best, Dougal
Is your brand name suddenly different on Amazon? You're not alone. Learn how to fight back against unauthorized changes and protect your business.
Brand name changes that violate the Amazon Brand Name policy are not allowed. To investigate the cause of Brand name changes, a thorough investigation is required to identify the “how” it happened. Based on the results of this investigation, a Community Manager may be equipped with the appropriate information/detail to assist you.
If you have experienced an incorrect change in the brand name of an ASIN, please exhaust these self-service options below first:
Once you have done so, here is what we need from you to get started:
Here is what we are getting started with:
An investigation on each ASIN individually.
Escalation to the appropriate team to resolve the issue.
That’s it! The Community Managers will take it from there. Please keep in mind that resolution is not guaranteed and times will vary based on the investigation, number of ASINs, root cause, and how many internal teams we have to connect with. However, we are more than happy to review and see what guidance we can provide!
We want to hear from YOU!
For any Sellers that have received assistance from a Community Manager with an incorrect change to a brand name, we would love to hear about your experience:
Best, Dougal
Why is any of this reactive fixing necessary, after the damage to customer trust and the legitimate seller has already been done? Why doesn't Amazon simply disallow detail page brand name changes unless they are individually approved by an Amazon agent educated on when these exceptions may be valid? Also, why allow a detail page created by an account in one country to have any branding information updated by an account in a different country? Let's be real, everyone knows who the perpetrators are.
This is probably the LARGEST issue on Amazon today... wonder how this will go.
Reactive answer to a problem that should not exist in the first place. Almost no one changes the brand, especially to a Chinese company. Sad part is that there is no consequences for them.
Create a case , and they tell you you do not have permission to change the brand name
Report abuse results in an immediate response that there is no abuse
Report a violation results in an immediate response that there is no violation.
How about as soon as the listing is created with the brand, the brand is locked and you police the people internally that facilitate the hijacking.
Changes made to listings seem to be easy for the hijacker and impossible to correct even with overwhelming evidence.
What I would like?
(1) Besides this not being able to happen - for Amazon to send a notice a change has been made. I am brand registered. If somehow one of my products has a brand change I want to be notified.
(2) For Amazon to delete the hijacker's account. There are way too many forum threads about repeat offenders.
(3) For any sales the hijacker received - Amazon removes the income for the sales from the hijacker's account and adds the income to the defrauded seller's account.
(4) For Amazon to charge the hijacker for its investigation costs caused by the unauthorized actions in Amazon's system.
(5) To help prevent this criminal activity for Amazon to publicly make announcements of actions it has taken to remove accounts, to move sales revenue back to the legitimate seller, and to fine the hijacker with potential legal action to recover amounts, and for the cost of the trespass into Amazon's computer system.
(6) I don't know what community managers are, but I do know how terrible seller support is. Every case should be sent to the legal department for action.
Frankly, the fact Amazon has made this post is disconcerting. It shows Amazon is not secure and has lost control over its service such that it cannot prevent brand hijacking. Does Amazon have any US military contracts? If the company can't protect its own marketplace how can it be trusted with national security services?
We shifted tens of thousands of business aways from amazon due to listing sabotage with Amazon claiming only brand owner can fix while leaving all these wrong descriptions bad incorrect images conflicting brands and even knock off product active and the only reason that comes to mind why they do this as it generates more returns and more returns is more revenue in collected fees for Amazon so deceiving customers is good business!
Here's a solution to this... You want to change this brand name? Please reach out to the IP lawyer for this brand and request a code, like we need to when registering the brand on brand registry, what's the purpose of brand registry if anyone can change it at any given point in time. There needs to be two step protection for brand name changes, when the brand name is authorized at the beginning and attached to an ASIN, any changes to that ASIN should also require two step authenticaiton to make any changes- this solves all those issue in well two step.
It's really simple.
*edit - typo.
The same hijackers keep rehijacking brands and never get punished- I have been a victim of brand hijacking for years, this is a small list of our asin hijacking history, all brands named in is list are hijackers - I have a monitoring service that alerts us on the changes on the products we have created - because of the hijackers
this must be an insider ratified entity who is allowed to change the brand names like underwear
11-17
FYSSHUO ⇨ QAVMEWVDAZCV
PALAMEILASWFG ⇨ NFGNNDFSGG
11-16
NFGMFMQSHDF ⇨ QAVMEWVDAZCV
11-15
EanOruus ⇨ FYSSHUO
11-14
PALAMEILASWFG ⇨ NFGNNDFSGG
FYSSHUO ⇨ NFGMFMQSHDF
EanOruus ⇨ FYSSHUO
11-10
"Our Brand changed" ⇨ WANTHER
11-6
FYSSHUO ⇨ PALAMEILASWFG
11-5
FYSSHUO ⇨ PALAMEILASWFG
11-2
MOTAYU ⇨ "Changed back to our brand"
11-1
"our brand hijacked/changed to" ⇨ MOTAYU
10-31
PALAMEILAMNFM ⇨ WeChoicing
"our brand hijacked/changed to" ⇨ JIZNY
10-29
PALAMEILAMNFM ⇨ WeChoicing
10-27
AAWFHRIEAABBCC ⇨ EanOruus
10-24
Zeronic ⇨ JPHYLL
10-19
PALAMEILAMNFM ⇨ FYSSHUO
10-17
FYSSHUO ⇨ QAVMEWVDAZCV
PALAMEILAMNFM ⇨ FYSSHUO
10-15
PALAMEWVDAZCV ⇨ PALAMEILAMNFM
10-14
PALAMEWVDAZCV ⇨ PALAMEILAMNFM
10-12
JUSTSWAGDDEEFF ⇨ FYSSHUO
PALAMEILASWFG ⇨ PALAMEWVDAZCV
10-11
JUSTSWAGDDEEFF ⇨ FYSSHUO
10-10
PALAMEILASWFG ⇨ PALAMEWVDAZCV
10-8
PALAMEILASWFG ⇨ JUSTSWAGDDEEFF
10-5
MAOYPANAMERA ⇨ AAWFHRIEAABBCC
MAOYPANAMERA ⇨ AAWFHRIEAABBCC
PALAMEILASWFG ⇨ JUSTSWAGDDEEFF
9-30
TANGDIPANAMERA ⇨ PALAMEILASWFG
9-29
MAOYPANAMERA ⇨ PALAMEILASWFG
TANGDIPANAMERA ⇨ PALAMEILASWFG
FYSSHUO ⇨ MAOYPANAMERA
9-28
MAOYPANAMERA ⇨ FYSSHUO
9-27
PALAMEILASWFG ⇨ MAOYPANAMERA
Aeiniweraabbcc ⇨ TANGDIPANAMERA
9-24
Coolblus ⇨ MAOYPANAMERA
PALAMEILAMNFM ⇨ TANGDIPANAMERA
FYSSHUO ⇨ MAOYPANAMERA
Aeiniweraabbcc ⇨ PALAMEILAMNFM
AAWFHRIEAABBCC ⇨ PALAMEILAMNFM
PALAMEILAMNFM ⇨ FYSSHUO
9-23
AAWFHRIEAABBCC ⇨ Aeiniweraabbcc
9-22
Coolblus ⇨ PALAMEILAMNFM
AAWFHRIEAABBCC ⇨ Aeiniweraabbcc
9-20
MAOYPANAMERA ⇨ PALAMEILASWFG
9-19
MAOYPANAMERA ⇨ AAWFHRIE
9-8
Gintonique A B ⇨ MAOYPANAMERA
9-7
Gintonique A B ⇨ MAOYPANAMERA
9-6
"our brand hijacked/changed to" ⇨ JIZNY
9-5
"our brand hijacked/changed to" ⇨ JIZNY
8-28
AAWFHRIE ⇨ Gintonique A B
8-26
AAWFHRIE ⇨ Gintonique A B
LUSEXO ⇨ AAWFHRIE
8-25
AAWFHRIE ⇨ LUSEXO
LUSEXO ⇨ AAWFHRIE
8-18
Gintonique A B ⇨ Coolblus
8-14
TANGDIAABBCC ⇨ Gintonique A B
8-11
AAWFHRIE ⇨ Gintonique A B
TANGDIAABBCC ⇨ AAWFHRIE
Aeiniweraabbcc ⇨ AAWFHRIEAABBCC
8-10
Aeiniweraabbcc ⇨ AAWFHRIEAABBCC
8-9
Aeiniweraabbcc ⇨ AAWFHRIEAABBCC
8-7
XGATML A B ⇨ Aeiniweraabbcc
8-6
XGATML A B ⇨ Aeiniweraabbcc
8-5
XGATML A B ⇨ Aeiniweraabbcc
-7-30
Aeiniweraabbcc ⇨ XGATML A B
7-29
AAWFHRIE ⇨ XGATML A B
XGATML A B ⇨ AAWFHRIE
Aeiniweraabbcc ⇨ AAWFHRIE
7-28
AAWFHRIE ⇨ XGATML A B
Aeiniweraabbcc ⇨ AAWFHRIE
7-22
SHAKLAK ⇨ LUSEXO
7-17
SHAKLAK ⇨ LUSEXO
7-13
TOMENGBEIAABBCC ⇨ TANGDIAABBCC
7-9
TOMENGBEIAABBCC ⇨ TANGDIAABBCC
7-8
JUSTSWAG ⇨ Aeiniweraabbcc
7-6
JUSTSWAG ⇨ Aeiniweraabbcc
Aeiniweraabbcc ⇨ JUSTSWAG
TANGDIAABBCC ⇨ Aeiniweraabbcc
7-5
JUSTSWAG ⇨ Aeiniweraabbcc
TANGDIAABBCC ⇨ Aeiniweraabbcc
WeChoicing ⇨ JUSTSWAG
7-4
TANGDIAABBCC ⇨ WeChoicing
TANGDIAABBCC ⇨ "changed back to our brand"
6-28
JUSTSWAG ⇨ TOMENGBEIAABBCC
6-25
JUSTSWAG ⇨ TOMENGBEIAABBCC
TANGDIAABBCC ⇨ JUSTSWAG
"Our Brand re-hijacked and changed to" ⇨ TANGDIAABBCC
6-24
JUSTSWAG ⇨ TANGDIAABBCC
"Our Brand re-hijacked and changed to" ⇨ JUSTSWAG
6-16
"Our Brand re-hijacked and changed to" ⇨ TANGDIAABBCC
PSOS ⇨ "changed back to our Brand"
6-13
TOMENGBEIAABBCC ⇨ TANGDIAABBCC
6-12
JUSTSWAG ⇨ TANGDIAABBCC
WeChoicing ⇨ TANGDIAABBCC
"Our Brand re-hijacked and changed to" ⇨ JUSTSWAG
XIIYGJS ⇨ "changed back to our Brand"
TANGDIAABBCC ⇨ PSOS
6-11
TOMENGBEIAABBCC ⇨ WeChoicing
6-5
Aeiniweraabbcc ⇨ TANGDIAABBC
6-4
"Our Brand re-hijacked and changed to" ⇨ TANGDIAABBCC
Aeiniweraabbcc⇨ "changed back to our Brand"
Hi @Dougal_Amazon
Just happened to me. Case Id: 16696502671 ...the third time this year and pretty much in a row with only a few weeks between...thoug it took me over 6 weeks to get it sorted the last time.
How about patching whatever weakness in the system allows these brand changes?
Why is any of this reactive fixing necessary, after the damage to customer trust and the legitimate seller has already been done? Why doesn't Amazon simply disallow detail page brand name changes unless they are individually approved by an Amazon agent educated on when these exceptions may be valid? Also, why allow a detail page created by an account in one country to have any branding information updated by an account in a different country? Let's be real, everyone knows who the perpetrators are.
Why is any of this reactive fixing necessary, after the damage to customer trust and the legitimate seller has already been done? Why doesn't Amazon simply disallow detail page brand name changes unless they are individually approved by an Amazon agent educated on when these exceptions may be valid? Also, why allow a detail page created by an account in one country to have any branding information updated by an account in a different country? Let's be real, everyone knows who the perpetrators are.
This is probably the LARGEST issue on Amazon today... wonder how this will go.
This is probably the LARGEST issue on Amazon today... wonder how this will go.
Reactive answer to a problem that should not exist in the first place. Almost no one changes the brand, especially to a Chinese company. Sad part is that there is no consequences for them.
Reactive answer to a problem that should not exist in the first place. Almost no one changes the brand, especially to a Chinese company. Sad part is that there is no consequences for them.
Create a case , and they tell you you do not have permission to change the brand name
Report abuse results in an immediate response that there is no abuse
Report a violation results in an immediate response that there is no violation.
How about as soon as the listing is created with the brand, the brand is locked and you police the people internally that facilitate the hijacking.
Changes made to listings seem to be easy for the hijacker and impossible to correct even with overwhelming evidence.
Create a case , and they tell you you do not have permission to change the brand name
Report abuse results in an immediate response that there is no abuse
Report a violation results in an immediate response that there is no violation.
How about as soon as the listing is created with the brand, the brand is locked and you police the people internally that facilitate the hijacking.
Changes made to listings seem to be easy for the hijacker and impossible to correct even with overwhelming evidence.
What I would like?
(1) Besides this not being able to happen - for Amazon to send a notice a change has been made. I am brand registered. If somehow one of my products has a brand change I want to be notified.
(2) For Amazon to delete the hijacker's account. There are way too many forum threads about repeat offenders.
(3) For any sales the hijacker received - Amazon removes the income for the sales from the hijacker's account and adds the income to the defrauded seller's account.
(4) For Amazon to charge the hijacker for its investigation costs caused by the unauthorized actions in Amazon's system.
(5) To help prevent this criminal activity for Amazon to publicly make announcements of actions it has taken to remove accounts, to move sales revenue back to the legitimate seller, and to fine the hijacker with potential legal action to recover amounts, and for the cost of the trespass into Amazon's computer system.
(6) I don't know what community managers are, but I do know how terrible seller support is. Every case should be sent to the legal department for action.
Frankly, the fact Amazon has made this post is disconcerting. It shows Amazon is not secure and has lost control over its service such that it cannot prevent brand hijacking. Does Amazon have any US military contracts? If the company can't protect its own marketplace how can it be trusted with national security services?
What I would like?
(1) Besides this not being able to happen - for Amazon to send a notice a change has been made. I am brand registered. If somehow one of my products has a brand change I want to be notified.
(2) For Amazon to delete the hijacker's account. There are way too many forum threads about repeat offenders.
(3) For any sales the hijacker received - Amazon removes the income for the sales from the hijacker's account and adds the income to the defrauded seller's account.
(4) For Amazon to charge the hijacker for its investigation costs caused by the unauthorized actions in Amazon's system.
(5) To help prevent this criminal activity for Amazon to publicly make announcements of actions it has taken to remove accounts, to move sales revenue back to the legitimate seller, and to fine the hijacker with potential legal action to recover amounts, and for the cost of the trespass into Amazon's computer system.
(6) I don't know what community managers are, but I do know how terrible seller support is. Every case should be sent to the legal department for action.
Frankly, the fact Amazon has made this post is disconcerting. It shows Amazon is not secure and has lost control over its service such that it cannot prevent brand hijacking. Does Amazon have any US military contracts? If the company can't protect its own marketplace how can it be trusted with national security services?
We shifted tens of thousands of business aways from amazon due to listing sabotage with Amazon claiming only brand owner can fix while leaving all these wrong descriptions bad incorrect images conflicting brands and even knock off product active and the only reason that comes to mind why they do this as it generates more returns and more returns is more revenue in collected fees for Amazon so deceiving customers is good business!
We shifted tens of thousands of business aways from amazon due to listing sabotage with Amazon claiming only brand owner can fix while leaving all these wrong descriptions bad incorrect images conflicting brands and even knock off product active and the only reason that comes to mind why they do this as it generates more returns and more returns is more revenue in collected fees for Amazon so deceiving customers is good business!
Here's a solution to this... You want to change this brand name? Please reach out to the IP lawyer for this brand and request a code, like we need to when registering the brand on brand registry, what's the purpose of brand registry if anyone can change it at any given point in time. There needs to be two step protection for brand name changes, when the brand name is authorized at the beginning and attached to an ASIN, any changes to that ASIN should also require two step authenticaiton to make any changes- this solves all those issue in well two step.
It's really simple.
*edit - typo.
Here's a solution to this... You want to change this brand name? Please reach out to the IP lawyer for this brand and request a code, like we need to when registering the brand on brand registry, what's the purpose of brand registry if anyone can change it at any given point in time. There needs to be two step protection for brand name changes, when the brand name is authorized at the beginning and attached to an ASIN, any changes to that ASIN should also require two step authenticaiton to make any changes- this solves all those issue in well two step.
It's really simple.
*edit - typo.
The same hijackers keep rehijacking brands and never get punished- I have been a victim of brand hijacking for years, this is a small list of our asin hijacking history, all brands named in is list are hijackers - I have a monitoring service that alerts us on the changes on the products we have created - because of the hijackers
this must be an insider ratified entity who is allowed to change the brand names like underwear
11-17
FYSSHUO ⇨ QAVMEWVDAZCV
PALAMEILASWFG ⇨ NFGNNDFSGG
11-16
NFGMFMQSHDF ⇨ QAVMEWVDAZCV
11-15
EanOruus ⇨ FYSSHUO
11-14
PALAMEILASWFG ⇨ NFGNNDFSGG
FYSSHUO ⇨ NFGMFMQSHDF
EanOruus ⇨ FYSSHUO
11-10
"Our Brand changed" ⇨ WANTHER
11-6
FYSSHUO ⇨ PALAMEILASWFG
11-5
FYSSHUO ⇨ PALAMEILASWFG
11-2
MOTAYU ⇨ "Changed back to our brand"
11-1
"our brand hijacked/changed to" ⇨ MOTAYU
10-31
PALAMEILAMNFM ⇨ WeChoicing
"our brand hijacked/changed to" ⇨ JIZNY
10-29
PALAMEILAMNFM ⇨ WeChoicing
10-27
AAWFHRIEAABBCC ⇨ EanOruus
10-24
Zeronic ⇨ JPHYLL
10-19
PALAMEILAMNFM ⇨ FYSSHUO
10-17
FYSSHUO ⇨ QAVMEWVDAZCV
PALAMEILAMNFM ⇨ FYSSHUO
10-15
PALAMEWVDAZCV ⇨ PALAMEILAMNFM
10-14
PALAMEWVDAZCV ⇨ PALAMEILAMNFM
10-12
JUSTSWAGDDEEFF ⇨ FYSSHUO
PALAMEILASWFG ⇨ PALAMEWVDAZCV
10-11
JUSTSWAGDDEEFF ⇨ FYSSHUO
10-10
PALAMEILASWFG ⇨ PALAMEWVDAZCV
10-8
PALAMEILASWFG ⇨ JUSTSWAGDDEEFF
10-5
MAOYPANAMERA ⇨ AAWFHRIEAABBCC
MAOYPANAMERA ⇨ AAWFHRIEAABBCC
PALAMEILASWFG ⇨ JUSTSWAGDDEEFF
9-30
TANGDIPANAMERA ⇨ PALAMEILASWFG
9-29
MAOYPANAMERA ⇨ PALAMEILASWFG
TANGDIPANAMERA ⇨ PALAMEILASWFG
FYSSHUO ⇨ MAOYPANAMERA
9-28
MAOYPANAMERA ⇨ FYSSHUO
9-27
PALAMEILASWFG ⇨ MAOYPANAMERA
Aeiniweraabbcc ⇨ TANGDIPANAMERA
9-24
Coolblus ⇨ MAOYPANAMERA
PALAMEILAMNFM ⇨ TANGDIPANAMERA
FYSSHUO ⇨ MAOYPANAMERA
Aeiniweraabbcc ⇨ PALAMEILAMNFM
AAWFHRIEAABBCC ⇨ PALAMEILAMNFM
PALAMEILAMNFM ⇨ FYSSHUO
9-23
AAWFHRIEAABBCC ⇨ Aeiniweraabbcc
9-22
Coolblus ⇨ PALAMEILAMNFM
AAWFHRIEAABBCC ⇨ Aeiniweraabbcc
9-20
MAOYPANAMERA ⇨ PALAMEILASWFG
9-19
MAOYPANAMERA ⇨ AAWFHRIE
9-8
Gintonique A B ⇨ MAOYPANAMERA
9-7
Gintonique A B ⇨ MAOYPANAMERA
9-6
"our brand hijacked/changed to" ⇨ JIZNY
9-5
"our brand hijacked/changed to" ⇨ JIZNY
8-28
AAWFHRIE ⇨ Gintonique A B
8-26
AAWFHRIE ⇨ Gintonique A B
LUSEXO ⇨ AAWFHRIE
8-25
AAWFHRIE ⇨ LUSEXO
LUSEXO ⇨ AAWFHRIE
8-18
Gintonique A B ⇨ Coolblus
8-14
TANGDIAABBCC ⇨ Gintonique A B
8-11
AAWFHRIE ⇨ Gintonique A B
TANGDIAABBCC ⇨ AAWFHRIE
Aeiniweraabbcc ⇨ AAWFHRIEAABBCC
8-10
Aeiniweraabbcc ⇨ AAWFHRIEAABBCC
8-9
Aeiniweraabbcc ⇨ AAWFHRIEAABBCC
8-7
XGATML A B ⇨ Aeiniweraabbcc
8-6
XGATML A B ⇨ Aeiniweraabbcc
8-5
XGATML A B ⇨ Aeiniweraabbcc
-7-30
Aeiniweraabbcc ⇨ XGATML A B
7-29
AAWFHRIE ⇨ XGATML A B
XGATML A B ⇨ AAWFHRIE
Aeiniweraabbcc ⇨ AAWFHRIE
7-28
AAWFHRIE ⇨ XGATML A B
Aeiniweraabbcc ⇨ AAWFHRIE
7-22
SHAKLAK ⇨ LUSEXO
7-17
SHAKLAK ⇨ LUSEXO
7-13
TOMENGBEIAABBCC ⇨ TANGDIAABBCC
7-9
TOMENGBEIAABBCC ⇨ TANGDIAABBCC
7-8
JUSTSWAG ⇨ Aeiniweraabbcc
7-6
JUSTSWAG ⇨ Aeiniweraabbcc
Aeiniweraabbcc ⇨ JUSTSWAG
TANGDIAABBCC ⇨ Aeiniweraabbcc
7-5
JUSTSWAG ⇨ Aeiniweraabbcc
TANGDIAABBCC ⇨ Aeiniweraabbcc
WeChoicing ⇨ JUSTSWAG
7-4
TANGDIAABBCC ⇨ WeChoicing
TANGDIAABBCC ⇨ "changed back to our brand"
6-28
JUSTSWAG ⇨ TOMENGBEIAABBCC
6-25
JUSTSWAG ⇨ TOMENGBEIAABBCC
TANGDIAABBCC ⇨ JUSTSWAG
"Our Brand re-hijacked and changed to" ⇨ TANGDIAABBCC
6-24
JUSTSWAG ⇨ TANGDIAABBCC
"Our Brand re-hijacked and changed to" ⇨ JUSTSWAG
6-16
"Our Brand re-hijacked and changed to" ⇨ TANGDIAABBCC
PSOS ⇨ "changed back to our Brand"
6-13
TOMENGBEIAABBCC ⇨ TANGDIAABBCC
6-12
JUSTSWAG ⇨ TANGDIAABBCC
WeChoicing ⇨ TANGDIAABBCC
"Our Brand re-hijacked and changed to" ⇨ JUSTSWAG
XIIYGJS ⇨ "changed back to our Brand"
TANGDIAABBCC ⇨ PSOS
6-11
TOMENGBEIAABBCC ⇨ WeChoicing
6-5
Aeiniweraabbcc ⇨ TANGDIAABBC
6-4
"Our Brand re-hijacked and changed to" ⇨ TANGDIAABBCC
Aeiniweraabbcc⇨ "changed back to our Brand"
The same hijackers keep rehijacking brands and never get punished- I have been a victim of brand hijacking for years, this is a small list of our asin hijacking history, all brands named in is list are hijackers - I have a monitoring service that alerts us on the changes on the products we have created - because of the hijackers
this must be an insider ratified entity who is allowed to change the brand names like underwear
11-17
FYSSHUO ⇨ QAVMEWVDAZCV
PALAMEILASWFG ⇨ NFGNNDFSGG
11-16
NFGMFMQSHDF ⇨ QAVMEWVDAZCV
11-15
EanOruus ⇨ FYSSHUO
11-14
PALAMEILASWFG ⇨ NFGNNDFSGG
FYSSHUO ⇨ NFGMFMQSHDF
EanOruus ⇨ FYSSHUO
11-10
"Our Brand changed" ⇨ WANTHER
11-6
FYSSHUO ⇨ PALAMEILASWFG
11-5
FYSSHUO ⇨ PALAMEILASWFG
11-2
MOTAYU ⇨ "Changed back to our brand"
11-1
"our brand hijacked/changed to" ⇨ MOTAYU
10-31
PALAMEILAMNFM ⇨ WeChoicing
"our brand hijacked/changed to" ⇨ JIZNY
10-29
PALAMEILAMNFM ⇨ WeChoicing
10-27
AAWFHRIEAABBCC ⇨ EanOruus
10-24
Zeronic ⇨ JPHYLL
10-19
PALAMEILAMNFM ⇨ FYSSHUO
10-17
FYSSHUO ⇨ QAVMEWVDAZCV
PALAMEILAMNFM ⇨ FYSSHUO
10-15
PALAMEWVDAZCV ⇨ PALAMEILAMNFM
10-14
PALAMEWVDAZCV ⇨ PALAMEILAMNFM
10-12
JUSTSWAGDDEEFF ⇨ FYSSHUO
PALAMEILASWFG ⇨ PALAMEWVDAZCV
10-11
JUSTSWAGDDEEFF ⇨ FYSSHUO
10-10
PALAMEILASWFG ⇨ PALAMEWVDAZCV
10-8
PALAMEILASWFG ⇨ JUSTSWAGDDEEFF
10-5
MAOYPANAMERA ⇨ AAWFHRIEAABBCC
MAOYPANAMERA ⇨ AAWFHRIEAABBCC
PALAMEILASWFG ⇨ JUSTSWAGDDEEFF
9-30
TANGDIPANAMERA ⇨ PALAMEILASWFG
9-29
MAOYPANAMERA ⇨ PALAMEILASWFG
TANGDIPANAMERA ⇨ PALAMEILASWFG
FYSSHUO ⇨ MAOYPANAMERA
9-28
MAOYPANAMERA ⇨ FYSSHUO
9-27
PALAMEILASWFG ⇨ MAOYPANAMERA
Aeiniweraabbcc ⇨ TANGDIPANAMERA
9-24
Coolblus ⇨ MAOYPANAMERA
PALAMEILAMNFM ⇨ TANGDIPANAMERA
FYSSHUO ⇨ MAOYPANAMERA
Aeiniweraabbcc ⇨ PALAMEILAMNFM
AAWFHRIEAABBCC ⇨ PALAMEILAMNFM
PALAMEILAMNFM ⇨ FYSSHUO
9-23
AAWFHRIEAABBCC ⇨ Aeiniweraabbcc
9-22
Coolblus ⇨ PALAMEILAMNFM
AAWFHRIEAABBCC ⇨ Aeiniweraabbcc
9-20
MAOYPANAMERA ⇨ PALAMEILASWFG
9-19
MAOYPANAMERA ⇨ AAWFHRIE
9-8
Gintonique A B ⇨ MAOYPANAMERA
9-7
Gintonique A B ⇨ MAOYPANAMERA
9-6
"our brand hijacked/changed to" ⇨ JIZNY
9-5
"our brand hijacked/changed to" ⇨ JIZNY
8-28
AAWFHRIE ⇨ Gintonique A B
8-26
AAWFHRIE ⇨ Gintonique A B
LUSEXO ⇨ AAWFHRIE
8-25
AAWFHRIE ⇨ LUSEXO
LUSEXO ⇨ AAWFHRIE
8-18
Gintonique A B ⇨ Coolblus
8-14
TANGDIAABBCC ⇨ Gintonique A B
8-11
AAWFHRIE ⇨ Gintonique A B
TANGDIAABBCC ⇨ AAWFHRIE
Aeiniweraabbcc ⇨ AAWFHRIEAABBCC
8-10
Aeiniweraabbcc ⇨ AAWFHRIEAABBCC
8-9
Aeiniweraabbcc ⇨ AAWFHRIEAABBCC
8-7
XGATML A B ⇨ Aeiniweraabbcc
8-6
XGATML A B ⇨ Aeiniweraabbcc
8-5
XGATML A B ⇨ Aeiniweraabbcc
-7-30
Aeiniweraabbcc ⇨ XGATML A B
7-29
AAWFHRIE ⇨ XGATML A B
XGATML A B ⇨ AAWFHRIE
Aeiniweraabbcc ⇨ AAWFHRIE
7-28
AAWFHRIE ⇨ XGATML A B
Aeiniweraabbcc ⇨ AAWFHRIE
7-22
SHAKLAK ⇨ LUSEXO
7-17
SHAKLAK ⇨ LUSEXO
7-13
TOMENGBEIAABBCC ⇨ TANGDIAABBCC
7-9
TOMENGBEIAABBCC ⇨ TANGDIAABBCC
7-8
JUSTSWAG ⇨ Aeiniweraabbcc
7-6
JUSTSWAG ⇨ Aeiniweraabbcc
Aeiniweraabbcc ⇨ JUSTSWAG
TANGDIAABBCC ⇨ Aeiniweraabbcc
7-5
JUSTSWAG ⇨ Aeiniweraabbcc
TANGDIAABBCC ⇨ Aeiniweraabbcc
WeChoicing ⇨ JUSTSWAG
7-4
TANGDIAABBCC ⇨ WeChoicing
TANGDIAABBCC ⇨ "changed back to our brand"
6-28
JUSTSWAG ⇨ TOMENGBEIAABBCC
6-25
JUSTSWAG ⇨ TOMENGBEIAABBCC
TANGDIAABBCC ⇨ JUSTSWAG
"Our Brand re-hijacked and changed to" ⇨ TANGDIAABBCC
6-24
JUSTSWAG ⇨ TANGDIAABBCC
"Our Brand re-hijacked and changed to" ⇨ JUSTSWAG
6-16
"Our Brand re-hijacked and changed to" ⇨ TANGDIAABBCC
PSOS ⇨ "changed back to our Brand"
6-13
TOMENGBEIAABBCC ⇨ TANGDIAABBCC
6-12
JUSTSWAG ⇨ TANGDIAABBCC
WeChoicing ⇨ TANGDIAABBCC
"Our Brand re-hijacked and changed to" ⇨ JUSTSWAG
XIIYGJS ⇨ "changed back to our Brand"
TANGDIAABBCC ⇨ PSOS
6-11
TOMENGBEIAABBCC ⇨ WeChoicing
6-5
Aeiniweraabbcc ⇨ TANGDIAABBC
6-4
"Our Brand re-hijacked and changed to" ⇨ TANGDIAABBCC
Aeiniweraabbcc⇨ "changed back to our Brand"
Hi @Dougal_Amazon
Just happened to me. Case Id: 16696502671 ...the third time this year and pretty much in a row with only a few weeks between...thoug it took me over 6 weeks to get it sorted the last time.
Hi @Dougal_Amazon
Just happened to me. Case Id: 16696502671 ...the third time this year and pretty much in a row with only a few weeks between...thoug it took me over 6 weeks to get it sorted the last time.
How about patching whatever weakness in the system allows these brand changes?
How about patching whatever weakness in the system allows these brand changes?