Ask Amazon Summer Series Day 1: Brand Registry Enrollment + Eligibility Requirements
Welcome to DAY 1 of our Ask Amazon Summer Series with the Brand Registry partner team! For today’s Ask Amazon Q&A, the team is available to answer your questions regarding Brand Registry Enrollment and Eligibility Requirements.
What is Amazon Brand Registry? Amazon Brand Registry helps brands protect their intellectual property with features and tools such as automated listing protections and the Report a Violation tool. It also gives you access to programs that protect your products, customers, and registered trademarks, such as Transparency.
Please note that Day 1’s event thread will be open today, July 29th, from 8 am to 5 pm PST. Please include any questions you have regarding Brand Registry Enrollment and Eligibility Requirements in the replies of this thread. Our partner team will be reviewing the questions that come in throughout the day and we’ll do our best to respond as soon as possible.
Don’t forget to join us for days 2-5 of our Ask Amazon Summer Series with the Brand Registry team! You can find the schedule and list of topics right here.
Thank you for joining!
Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
Ask Amazon Summer Series Day 1: Brand Registry Enrollment + Eligibility Requirements
Welcome to DAY 1 of our Ask Amazon Summer Series with the Brand Registry partner team! For today’s Ask Amazon Q&A, the team is available to answer your questions regarding Brand Registry Enrollment and Eligibility Requirements.
What is Amazon Brand Registry? Amazon Brand Registry helps brands protect their intellectual property with features and tools such as automated listing protections and the Report a Violation tool. It also gives you access to programs that protect your products, customers, and registered trademarks, such as Transparency.
Please note that Day 1’s event thread will be open today, July 29th, from 8 am to 5 pm PST. Please include any questions you have regarding Brand Registry Enrollment and Eligibility Requirements in the replies of this thread. Our partner team will be reviewing the questions that come in throughout the day and we’ll do our best to respond as soon as possible.
Don’t forget to join us for days 2-5 of our Ask Amazon Summer Series with the Brand Registry team! You can find the schedule and list of topics right here.
Thank you for joining!
Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
52 replies
Seller_7nm5rPqLdIXau
Good day,
I am all new to this. Before I configure my store, i need the brand registry, am i correct?
And it is safe to choose one of the lawyers provided on the page?
I contacted Kenneth I Gross and Associates already and they asked me who is the owner? Must my LLC be the owner of the brand, or me, the CEO?
Seller_b34VFWitTerqR
Good morning, how long does it typically take to get a response once Brand Registry application is submitted?
Seller_UKv81NX4vBFtN
How can we remove this violation complaint which a different brand sent us and which documents are required to reinstate some asin again?
Seller_aqvQvcSK9wduR
Does Brand Registry apply to a registered trademark for a product tagline as well? If so, how does one apply for brand registry to associate that registered trademark to the registered trademark product?
Thanks,
Seller_t9Ps7oUBNnmDQ
Hello. Our company was acquired by a new parent company in 2022, but the former parent company wanted to retain ownership of the brand - even though they have not plan to use it. They wanted to protect the brand from unauthorized use. However, we now want to be the brand owner via brand registry. Because our situation is different and we don't appear as the brand owner on the trademark form, we are wondering if there is another process we could utilize, so that the orignal parent company representatives can grant us permission to be brand owner on Amazon. Is there anything we can do to get this to happen?
Seller_ICxtkGUI0OhWQ
Hello - we submitted our application on July 6th (16 business days ago). The application still shows as "PENDING REVIEW" on our dashboard - however, the case it is connected to (15580836021) is showing as "Answered" and cannot be re-opened, or replied to. Is this how the case is supposed to appear? Or do we have an issue with our application?
Seller_Bdbx2vPbqvZ2X
Hello BR Team,
Im a new seller building my first brand on Amazon.
I have a pending TM (done by a lawyer) and all my applications and appeals got rejected (trying a few months now to get approved for BR).
I have gone over everything with a magnifying glass looking for a missing 'period' or 'comma' multiple times verifying that all the information matches across the USPTO website, Seller Central, and the Brand Registry application.
I have thoroughly reviewed all possible guidelines provided by Amazon to the letter and I don't see any mismatch.
This is my last appeal (Case ID 15567677161) ,after JiAlex_Amazon from the community tried to help me and suggested to add more documents.
Got reject for the following application as well.
Maybe you could try to help in this blessed Ask Amazon Summer Series :)
Sorry if I missed any information I would be happy to add anything missing.
Seller_TJ9SiKhF6yvhV
Hi hope your day well,
I have an issue with brand registry, I'm trying to apply brand registry on Amazon after I got my trademark approved with USPTO,and I get this message that you could not verify the registered business name and business identifier although I entered correct information. happens every time.
If you can point a finger on critical data or help me solve this issue I'll be grateful.
Thank you.
Seller_y2QUXvIrjZGPj
post.I started my company in April 2024. I got incorporated in NY State. I bought a Logo and submitted to USPTO for trademarking. My company name is Red Blaze LLC....the logo is a RB with a flame coming out of the R with the words Red Blaze written under. When I applied for registry on Amazon it keeps getting denied. No one is gave us a reason so that we correct whatever is needed. On Amazon yall have us as "RB Red Blaze" I guess because of that is the name in the description in the USPTO app. Please help.
[Moderator Edit: removed personal information]
Seller_aAiZgE9CBeDRU
I've read the Brand Registry info but I'm still confused. I have a product that I'm selling but not sure if it's eligible to be a "brand". Is there a way to talk to someone who can look at the specifics and tell me if I should register it or if it's not eligible?
Ask Amazon Summer Series Day 1: Brand Registry Enrollment + Eligibility Requirements
Welcome to DAY 1 of our Ask Amazon Summer Series with the Brand Registry partner team! For today’s Ask Amazon Q&A, the team is available to answer your questions regarding Brand Registry Enrollment and Eligibility Requirements.
What is Amazon Brand Registry? Amazon Brand Registry helps brands protect their intellectual property with features and tools such as automated listing protections and the Report a Violation tool. It also gives you access to programs that protect your products, customers, and registered trademarks, such as Transparency.
Please note that Day 1’s event thread will be open today, July 29th, from 8 am to 5 pm PST. Please include any questions you have regarding Brand Registry Enrollment and Eligibility Requirements in the replies of this thread. Our partner team will be reviewing the questions that come in throughout the day and we’ll do our best to respond as soon as possible.
Don’t forget to join us for days 2-5 of our Ask Amazon Summer Series with the Brand Registry team! You can find the schedule and list of topics right here.
Thank you for joining!
Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
Ask Amazon Summer Series Day 1: Brand Registry Enrollment + Eligibility Requirements
Welcome to DAY 1 of our Ask Amazon Summer Series with the Brand Registry partner team! For today’s Ask Amazon Q&A, the team is available to answer your questions regarding Brand Registry Enrollment and Eligibility Requirements.
What is Amazon Brand Registry? Amazon Brand Registry helps brands protect their intellectual property with features and tools such as automated listing protections and the Report a Violation tool. It also gives you access to programs that protect your products, customers, and registered trademarks, such as Transparency.
Please note that Day 1’s event thread will be open today, July 29th, from 8 am to 5 pm PST. Please include any questions you have regarding Brand Registry Enrollment and Eligibility Requirements in the replies of this thread. Our partner team will be reviewing the questions that come in throughout the day and we’ll do our best to respond as soon as possible.
Don’t forget to join us for days 2-5 of our Ask Amazon Summer Series with the Brand Registry team! You can find the schedule and list of topics right here.
Thank you for joining!
Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
Ask Amazon Summer Series Day 1: Brand Registry Enrollment + Eligibility Requirements
Welcome to DAY 1 of our Ask Amazon Summer Series with the Brand Registry partner team! For today’s Ask Amazon Q&A, the team is available to answer your questions regarding Brand Registry Enrollment and Eligibility Requirements.
What is Amazon Brand Registry? Amazon Brand Registry helps brands protect their intellectual property with features and tools such as automated listing protections and the Report a Violation tool. It also gives you access to programs that protect your products, customers, and registered trademarks, such as Transparency.
Please note that Day 1’s event thread will be open today, July 29th, from 8 am to 5 pm PST. Please include any questions you have regarding Brand Registry Enrollment and Eligibility Requirements in the replies of this thread. Our partner team will be reviewing the questions that come in throughout the day and we’ll do our best to respond as soon as possible.
Don’t forget to join us for days 2-5 of our Ask Amazon Summer Series with the Brand Registry team! You can find the schedule and list of topics right here.
Thank you for joining!
Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
52 replies
52 replies
Seller_7nm5rPqLdIXau
Good day,
I am all new to this. Before I configure my store, i need the brand registry, am i correct?
And it is safe to choose one of the lawyers provided on the page?
I contacted Kenneth I Gross and Associates already and they asked me who is the owner? Must my LLC be the owner of the brand, or me, the CEO?
Seller_b34VFWitTerqR
Good morning, how long does it typically take to get a response once Brand Registry application is submitted?
Seller_UKv81NX4vBFtN
How can we remove this violation complaint which a different brand sent us and which documents are required to reinstate some asin again?
Seller_aqvQvcSK9wduR
Does Brand Registry apply to a registered trademark for a product tagline as well? If so, how does one apply for brand registry to associate that registered trademark to the registered trademark product?
Thanks,
Seller_t9Ps7oUBNnmDQ
Hello. Our company was acquired by a new parent company in 2022, but the former parent company wanted to retain ownership of the brand - even though they have not plan to use it. They wanted to protect the brand from unauthorized use. However, we now want to be the brand owner via brand registry. Because our situation is different and we don't appear as the brand owner on the trademark form, we are wondering if there is another process we could utilize, so that the orignal parent company representatives can grant us permission to be brand owner on Amazon. Is there anything we can do to get this to happen?
Seller_ICxtkGUI0OhWQ
Hello - we submitted our application on July 6th (16 business days ago). The application still shows as "PENDING REVIEW" on our dashboard - however, the case it is connected to (15580836021) is showing as "Answered" and cannot be re-opened, or replied to. Is this how the case is supposed to appear? Or do we have an issue with our application?
Seller_Bdbx2vPbqvZ2X
Hello BR Team,
Im a new seller building my first brand on Amazon.
I have a pending TM (done by a lawyer) and all my applications and appeals got rejected (trying a few months now to get approved for BR).
I have gone over everything with a magnifying glass looking for a missing 'period' or 'comma' multiple times verifying that all the information matches across the USPTO website, Seller Central, and the Brand Registry application.
I have thoroughly reviewed all possible guidelines provided by Amazon to the letter and I don't see any mismatch.
This is my last appeal (Case ID 15567677161) ,after JiAlex_Amazon from the community tried to help me and suggested to add more documents.
Got reject for the following application as well.
Maybe you could try to help in this blessed Ask Amazon Summer Series :)
Sorry if I missed any information I would be happy to add anything missing.
Seller_TJ9SiKhF6yvhV
Hi hope your day well,
I have an issue with brand registry, I'm trying to apply brand registry on Amazon after I got my trademark approved with USPTO,and I get this message that you could not verify the registered business name and business identifier although I entered correct information. happens every time.
If you can point a finger on critical data or help me solve this issue I'll be grateful.
Thank you.
Seller_y2QUXvIrjZGPj
post.I started my company in April 2024. I got incorporated in NY State. I bought a Logo and submitted to USPTO for trademarking. My company name is Red Blaze LLC....the logo is a RB with a flame coming out of the R with the words Red Blaze written under. When I applied for registry on Amazon it keeps getting denied. No one is gave us a reason so that we correct whatever is needed. On Amazon yall have us as "RB Red Blaze" I guess because of that is the name in the description in the USPTO app. Please help.
[Moderator Edit: removed personal information]
Seller_aAiZgE9CBeDRU
I've read the Brand Registry info but I'm still confused. I have a product that I'm selling but not sure if it's eligible to be a "brand". Is there a way to talk to someone who can look at the specifics and tell me if I should register it or if it's not eligible?
Seller_7nm5rPqLdIXau
Good day,
I am all new to this. Before I configure my store, i need the brand registry, am i correct?
And it is safe to choose one of the lawyers provided on the page?
I contacted Kenneth I Gross and Associates already and they asked me who is the owner? Must my LLC be the owner of the brand, or me, the CEO?
Seller_7nm5rPqLdIXau
Good day,
I am all new to this. Before I configure my store, i need the brand registry, am i correct?
And it is safe to choose one of the lawyers provided on the page?
I contacted Kenneth I Gross and Associates already and they asked me who is the owner? Must my LLC be the owner of the brand, or me, the CEO?
Seller_b34VFWitTerqR
Good morning, how long does it typically take to get a response once Brand Registry application is submitted?
Seller_b34VFWitTerqR
Good morning, how long does it typically take to get a response once Brand Registry application is submitted?
Seller_UKv81NX4vBFtN
How can we remove this violation complaint which a different brand sent us and which documents are required to reinstate some asin again?
Seller_UKv81NX4vBFtN
How can we remove this violation complaint which a different brand sent us and which documents are required to reinstate some asin again?
Seller_aqvQvcSK9wduR
Does Brand Registry apply to a registered trademark for a product tagline as well? If so, how does one apply for brand registry to associate that registered trademark to the registered trademark product?
Thanks,
Seller_aqvQvcSK9wduR
Does Brand Registry apply to a registered trademark for a product tagline as well? If so, how does one apply for brand registry to associate that registered trademark to the registered trademark product?
Thanks,
Seller_t9Ps7oUBNnmDQ
Hello. Our company was acquired by a new parent company in 2022, but the former parent company wanted to retain ownership of the brand - even though they have not plan to use it. They wanted to protect the brand from unauthorized use. However, we now want to be the brand owner via brand registry. Because our situation is different and we don't appear as the brand owner on the trademark form, we are wondering if there is another process we could utilize, so that the orignal parent company representatives can grant us permission to be brand owner on Amazon. Is there anything we can do to get this to happen?
Seller_t9Ps7oUBNnmDQ
Hello. Our company was acquired by a new parent company in 2022, but the former parent company wanted to retain ownership of the brand - even though they have not plan to use it. They wanted to protect the brand from unauthorized use. However, we now want to be the brand owner via brand registry. Because our situation is different and we don't appear as the brand owner on the trademark form, we are wondering if there is another process we could utilize, so that the orignal parent company representatives can grant us permission to be brand owner on Amazon. Is there anything we can do to get this to happen?
Seller_ICxtkGUI0OhWQ
Hello - we submitted our application on July 6th (16 business days ago). The application still shows as "PENDING REVIEW" on our dashboard - however, the case it is connected to (15580836021) is showing as "Answered" and cannot be re-opened, or replied to. Is this how the case is supposed to appear? Or do we have an issue with our application?
Seller_ICxtkGUI0OhWQ
Hello - we submitted our application on July 6th (16 business days ago). The application still shows as "PENDING REVIEW" on our dashboard - however, the case it is connected to (15580836021) is showing as "Answered" and cannot be re-opened, or replied to. Is this how the case is supposed to appear? Or do we have an issue with our application?
Seller_Bdbx2vPbqvZ2X
Hello BR Team,
Im a new seller building my first brand on Amazon.
I have a pending TM (done by a lawyer) and all my applications and appeals got rejected (trying a few months now to get approved for BR).
I have gone over everything with a magnifying glass looking for a missing 'period' or 'comma' multiple times verifying that all the information matches across the USPTO website, Seller Central, and the Brand Registry application.
I have thoroughly reviewed all possible guidelines provided by Amazon to the letter and I don't see any mismatch.
This is my last appeal (Case ID 15567677161) ,after JiAlex_Amazon from the community tried to help me and suggested to add more documents.
Got reject for the following application as well.
Maybe you could try to help in this blessed Ask Amazon Summer Series :)
Sorry if I missed any information I would be happy to add anything missing.
Seller_Bdbx2vPbqvZ2X
Hello BR Team,
Im a new seller building my first brand on Amazon.
I have a pending TM (done by a lawyer) and all my applications and appeals got rejected (trying a few months now to get approved for BR).
I have gone over everything with a magnifying glass looking for a missing 'period' or 'comma' multiple times verifying that all the information matches across the USPTO website, Seller Central, and the Brand Registry application.
I have thoroughly reviewed all possible guidelines provided by Amazon to the letter and I don't see any mismatch.
This is my last appeal (Case ID 15567677161) ,after JiAlex_Amazon from the community tried to help me and suggested to add more documents.
Got reject for the following application as well.
Maybe you could try to help in this blessed Ask Amazon Summer Series :)
Sorry if I missed any information I would be happy to add anything missing.
Seller_TJ9SiKhF6yvhV
Hi hope your day well,
I have an issue with brand registry, I'm trying to apply brand registry on Amazon after I got my trademark approved with USPTO,and I get this message that you could not verify the registered business name and business identifier although I entered correct information. happens every time.
If you can point a finger on critical data or help me solve this issue I'll be grateful.
Thank you.
Seller_TJ9SiKhF6yvhV
Hi hope your day well,
I have an issue with brand registry, I'm trying to apply brand registry on Amazon after I got my trademark approved with USPTO,and I get this message that you could not verify the registered business name and business identifier although I entered correct information. happens every time.
If you can point a finger on critical data or help me solve this issue I'll be grateful.
Thank you.
Seller_y2QUXvIrjZGPj
post.I started my company in April 2024. I got incorporated in NY State. I bought a Logo and submitted to USPTO for trademarking. My company name is Red Blaze LLC....the logo is a RB with a flame coming out of the R with the words Red Blaze written under. When I applied for registry on Amazon it keeps getting denied. No one is gave us a reason so that we correct whatever is needed. On Amazon yall have us as "RB Red Blaze" I guess because of that is the name in the description in the USPTO app. Please help.
[Moderator Edit: removed personal information]
Seller_y2QUXvIrjZGPj
post.I started my company in April 2024. I got incorporated in NY State. I bought a Logo and submitted to USPTO for trademarking. My company name is Red Blaze LLC....the logo is a RB with a flame coming out of the R with the words Red Blaze written under. When I applied for registry on Amazon it keeps getting denied. No one is gave us a reason so that we correct whatever is needed. On Amazon yall have us as "RB Red Blaze" I guess because of that is the name in the description in the USPTO app. Please help.
[Moderator Edit: removed personal information]
Seller_aAiZgE9CBeDRU
I've read the Brand Registry info but I'm still confused. I have a product that I'm selling but not sure if it's eligible to be a "brand". Is there a way to talk to someone who can look at the specifics and tell me if I should register it or if it's not eligible?
Seller_aAiZgE9CBeDRU
I've read the Brand Registry info but I'm still confused. I have a product that I'm selling but not sure if it's eligible to be a "brand". Is there a way to talk to someone who can look at the specifics and tell me if I should register it or if it's not eligible?
