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Amazon Accelerate wrapped up today with the launch of new generative artificial intelligence (AI) capabilities and brand analytics tools to help you streamline your work, reach more customers, and accelerate your growth.
Project Amelia is a personalized Amazon selling expert for every seller
Powered by generative AI, Project Amelia acts as your personal Amazon selling assistant. It learns your unique business needs and provides personalized recommendations and insights to help boost productivity and drive growth. Project Amelia is currently available in beta release to a select group of sellers and will progressively roll out to additional US sellers in the coming weeks. To learn more, read the announcement.
AI-powered product titles personalize the customer experience
This new generative AI capability makes your listings more engaging to customers by personalizing how product titles appear. The feature works in the background to identify patterns and intelligently craft titles that resemble a customer’s search keywords. The added relevance helps customers more quickly determine whether a product fits their needs. To learn more, read the announcement.
Video Generator turns still images into engaging video ads
Video advertisements are an impactful way to connect and engage with customers. With Video Generator, you can select a product to advertise and our new, generative AI-powered tool will add motion to your images. Create visually rich content in minutes and at no additional cost. Video Generator is now available to a select group of sellers and will become broadly available to all US sellers in 2025. To learn more, read the announcement.
For more information about these and other new tools powered by generative AI, read the announcement.
Better understand the customer journey and unlock data-driven growth
We’ve launched new brand-building and analytics tools to support you across the customer journey, including to increase brand awareness, customer loyalty, and repeat purchases.
The following brand tools and capabilities will be available in the US later this year:
- Customer Journey Analytics helps you spot trends and pain points so that you can create strategies to optimize the shopping experience and improve conversions. This tool maps an end-to-end view of the customer journey, from awareness to consideration to intent and purchase, helping sellers understand and more effectively engage with high-intent customers.
- Enhanced Audience Tailoring enables you to offer customers tailored promotions that reflect their product interests and purchase history. This tool provides opportunities to cross-sell and refine offers so you reach customers who are ready to buy.
- Business Planner is a new AI-powered tool that helps you identify the biggest opportunities for sales growth and profitability by compiling data across sales, traffic, and product-performance channels in an intuitive dashboard. It will also provide custom action plans that help you achieve your goals.
For more information about these new tools, read the announcement.
If you missed Amazon Accelerate, you can still watch the on-demand content for free. To register and unlock access to all on-demand content, go to amazonaccelerate.com.
Faster delivery speeds for US Multi-Channel Fulfillment (MCF) orders are now available at no extra cost:
- Standard delivery has improved to three business days, down from five business days.
- Expedited delivery has improved to two business days, down from three business days.
- Priority delivery has been discontinued. Any new orders for priority delivery will be charged at the rate for an expedited order.
With these changes, you can grow your business by delighting shoppers with even faster delivery speeds.
For more information, go to Multi-Channel Fulfillment: Fulfill orders for your sales channels.
Streamline returns with Returnless Resolutions
We’ve launched FBA Returnless Resolutions, a new program that helps you streamline returns by offering customers a full refund without having to return the item.
When you enroll in FBA Returnless Resolutions, you’ll benefit from the following:
- Lower fees associated with returns and increased convenience for customers.
- A streamlined return management process that removes the need to handle returns of physical items.
Eligibility for FBA Returnless Resolutions is subject to legal, safety, and regulatory guidelines. Products such as dangerous goods, heavy and bulky items, and those with an average sales price greater than $75 are not eligible.
For more information, and to learn about enrollment, go to FBA Returnless Resolutions.
You can also recover value on your returned inventory with FBA Grade and Resell, a program that assigns your eligible returns a grade and, if eligible, relists them.
Give returns a second life with FBA Grade and Resell
You can now use FBA Grade and Resell, an efficient service that grades and relists your returned products, allowing you to recover value and give them a second life.
With FBA Grade and Resell, you can do the following:
- Recover value: Turn customer returns into sales.
- Set and forget it: Streamline customer returns management so that you can focus on your operations.
- Support sustainability: Promote environmental responsibility and enhance your reputation by offering pre-owned products.
The FBA Grade and Resell program is an optional fee-based service, with the flexibility to unenroll at any time.
To learn more, go to FBA Grade and Resell.
Showcase your fast delivery speeds on Google
If you use Multi-Channel Fulfillment (MCF) and you have a Google Merchant Center ID, you can now showcase your fast delivery speeds and free shipping directly on Google.
MCF fast badges for Google display the estimated delivery date to shoppers, which can help increase clicks and drive shoppers to your site. Additionally, if you offer free shipping, you can showcase that shopper perk alongside the MCF fast badge in your Google Shopping ads and search results.
When you opt in to this integration, you can do the following:
- Attract shoppers' attention with fast, three-day delivery speeds displayed on your Google Shopping ads.
- Provide upfront delivery date estimates to help boost engagement.
- Increase clicks on your Google Shopping ads up to 7.6%*, which helps drive higher returns on your ad spend.
To opt in, fill out this form.
For more information, go to MCF fast badges for Google.
*According to a June 2024 Google A/B test report, merchants saw a 1.5%-7.6% increase in clicks on Google Shopping ads in the US when their offers showed "Free 3-Day" shipping or faster. Google defines "fast" as arriving within three days from when the customer placed the order.
Our free, live webinars allow you to get the most out of selling on Amazon by helping you to leverage our tools, programs, third-party apps, and advertising to manage and grow your business.
This "Webinar Wednesday," check out our top picks for webinar events to attend in the week ahead.
Manage and grow your business
- Help grow your B2B sales with Amazon Business features (All levels): Join this session to learn how to set your company apart, add relevant business products, and sharpen your prices to attract more business customers. Register now for October 8 at noon Pacific Time or October 9 at noon Pacific Time.
Advertise with Amazon
- New Seller Guide (Beginner): Join this session to learn more about our New Seller Guide to help you better understand the programs and incentives for new sellers. Register now for October 3 at 10 a.m. Pacific Time.
Veeqo Profit Analyzer gives you a clear, accurate view of profitability across all of your sales channels, not just in Amazon’s store but everywhere you sell.
Veeqo is our free multi-channel shipping software that simplifies how you manage your inventory. Profit Analyzer is a new all-in-one dashboard that tracks profits in real time and provides a detailed breakdown of your key costs, including shipping expenses, product costs, fees, and advertising spend.
You can analyze profits from Fulfillment by Amazon (FBA), Fulfilled by Merchant (seller-fulfilled), and other sales channels so you can spend less time in spreadsheets and more time growing your business.
Veeqo Profit Analyzer provides you with:
- Snapshots of daily, weekly, monthly, and yearly profits, with the ability to sort by sales, units sold, ad costs, fees, shipping costs, and more.
- Insights on product stock levels, stockouts, and sales velocity to help you make data-driven decisions about where to invest, what to sell, and how to drive your business strategy.
- Visibility into your Amazon Ads spend against every product you sell to help you see how the money is affecting your profit margins.
To get started, go to Veeqo Profit Analyzer and sign in with your Amazon account.
Amazon Multi-Channel fulfillment (MCF) can now automatically fulfill orders placed on social commerce channels like TikTok, Instagram, and Pinterest using your FBA inventory.
To ensure accurate inventory tracking and faster order processing, use one of the many MCF integrations such as WebBee, LINGXING, or Connector by Silk to seamlessly connect social media stores with your selling account.
To find the right MCF integration for your business, explore our featured Social commerce integrations or use the MCF Integration Selection Tool.
Fast and accurate delivery is essential for customers and often determines where they choose to shop. Over time, we've learned that the best way to ensure reliable on-time delivery for customers is to set accurate handling and transit times and to choose reliable shipping services. To help reduce late deliveries and improve delivery speeds, we’re changing our on-time delivery rate (OTDR) policy.
Effective September 25, 2024, you'll need to maintain a minimum 90% OTDR without promise extensions to have seller-fulfilled products listed on Amazon.com. We will start by addressing sellers with the lowest OTDR performance. For a great customer experience, we recommend that you maintain a 95% or greater OTDR for all seller-fulfilled orders. This policy does not apply to offers using the Fulfillment by Amazon (FBA) service because sellers are not responsible for on-time delivery promises for FBA orders.
Also, we'll make the following changes to shipping settings to help sellers with Professional selling plans set accurate delivery dates:
- Transit time settings: On August 25, 2024, our transit time requirements will be updated to match the delivery capabilities of shipping services. If you're shipping within the contiguous United States (excluding Hawaii, Alaska, and US territories), you can set a maximum transit time of five days for standard shipping and eight days for free economy shipping. To learn more, go to Default transit time.
Note: The 5 day maximum Transit Time applies to all SKUs except media such as Books, Magazines, and DVDs.
- Handling time settings: On September 25, 2024, to help improve the accuracy of handling time, we'll enable automated handling time for sellers that have a manually configured handling time that is two or more days slower than their actual handling time (also known as a handling time gap). To see your handling time gap, review your Fulfillment Insight dashboard.
We understand changes like this are significant and require time to prepare. You can manage your delivery dates using the tools we've provided, or you can manually adjust your transit time and handling time settings. We designed these tools to set accurate delivery dates, reduce late deliveries, and to meet or exceed the minimum OTDR requirement, and because Amazon is making calculations on your behalf that affect OTDR, you will get OTDR protection from late deliveries on items shipped through standard shipping if you use all three tools as follows:
- Shipping Settings Automation (SSA), for Professional selling plans, sets accurate delivery dates through automated transit time calculations of your preferred shipping services. You must choose one of the preferred ship methods in the SSA templates, which will mark the transit time on the shipping template as "Managed by Amazon."
- Automated handling time, for Professional selling plans, sets accurate handling times per SKU based on how long it usually takes you to pass each SKU to carriers. You must ensure that automated handling time is enabled in your shipping settings.
- Amazon Buy Shipping, for both Professional and Individual selling plans, sells shipping labels that use highly-reliable ship methods. You can use Amazon Buy Shipping through Manage Orders, Shipping API, Veeqo, or select multi-channel integrators with access to Amazon Buy Shipping. You must choose shipping labels marked as "OTDR Protected" when using Amazon Buy Shipping or Veeqo.
You'll receive an email with your current OTDR and recommendations on how to improve if you're below the minimum requirement. To learn more, review your OTDR on your Account Health dashboard or go to On-time delivery.
Two Factor Authentication (2FA) for Seller Accounts
Hello Amazon Sellers community!
Earlier this year, we added two-factor authentication (2FA) requirement for all logins. This additional step helps protect your account by making it more difficult for unauthorized users to gain access.
Two-factor authentication significantly enhances security by adding an extra layer beyond your password, blocking unauthorized access and protecting sensitive business information. This vital measure ensures that your Seller Central account remains safe, allowing you to operate with confidence.
Quick Setup Guide
- Mobile Number: Navigate to Account Settings > Login Settings, input your mobile number, and follow the on-screen instructions.
- Authenticator App: Install your chosen authenticator app, scan the QR code found in Account Settings > Login Settings, and finish the setup process.
What You Need to Do
1. Set Up Your Mobile Number or Authenticator App:
- Mobile Number: Enter your number to receive OTPs via SMS.
- Authenticator App: Download your preferred app for authentication.
2. Complete Setup: If you haven’t set this up yet, you’ll receive a prompt during sign-in. Simply follow the instructions on the screen.
3. Manage Preferences: Visit “Login Settings” to toggle between SMS and authenticator app options.
In case you need more help please go to:
And if you need further support you can always reach out to our Seller Support team.
-Josh
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