Hi Sellers!

Since we are now past Black Friday Week and Cyber Monday Deal Event, I want to provide some quick tips on how you can use Brand Tailored Promotions to engage customers who browsed your brand offerings, bought your products, or might be interested in similar products during that high-traffic time frame. Here are some ways you can optimize your marketing:

Use Brand Tailored Promotions to engage customers who browsed your brand offerings, bought your products, or might be interested in similar products during the high-traffic time frame. Here are some quick tips to optimize your marketing:

• If you want to acquire customers: Use the In-market audience to engage customers who viewed (but did not purchase) similar products in the last 7 days, encouraging conversions through an added incentive.

• If your goal is cross-selling: Use the Complementary Products Remarketing audience shortly after the sales season to engage customers who purchased complementary products in the last 30 days. (For example, if you sell coffee pods, the Complementary Product Remarketing audience will automatically select customers who just bought a coffee machine.)

• If you want to re-engage customers who browsed your brand: Utilize the Cart Remarketing audience (refreshed weekly) to run another promotion on the ASINs you promoted during this time frame. This allows you to re-engage customers who were interested but didn’t complete their purchase in the past 30 days.

• Continue to build on the momentum: Offer a limited-time Tailored Promotion on your entire catalog, engaging the Recent Customers audience to encourage repeat purchases from those who shopped your seasonal sales deals.

Download the guide to learn more.

Get Started with Brand Tailored Promotions

AND as always, we want to hear back from you:

• Is there a specific tip you’re going to utilize?
• Have you been using Brand Tailored Promotions to amplify your marketing efforts?
• Let us know in the comments below!