Dear Amazon, when a seller is the manufacturer, the Brand Owner in Brand Registry, has Transparency, and doesn't sell on other online platforms, the idea that your "machine learning model" is "observing more competitive prices" somewhere else is absurd. Your magical "machine learning model" is actually looking at the prices of old listings from liquidators and counterfeiters for the ASIN; this is called "hallucination" in machine learning and it's a very amateur mistake. There is no way that the product would be sold for the top secret Featured Offer price that you think you're calculating, because when the manufacturer (me) and the only legitimate seller (me) won't sell at this price, then the top secret Featured Offer price calculated by Amazon is fictional, like a unicorn. This ASIN is effectively not going to be sold, ever, which just means that Amazon won't get its Referral Fee. Amazon, you need stop being so amateur in your application of AI because your mistakes have real-world consequences on actual sales.
Dear Amazon, when a seller is the manufacturer, the Brand Owner in Brand Registry, has Transparency, and doesn't sell on other online platforms, the idea that your "machine learning model" is "observing more competitive prices" somewhere else is absurd. Your magical "machine learning model" is actually looking at the prices of old listings from liquidators and counterfeiters for the ASIN; this is called "hallucination" in machine learning and it's a very amateur mistake. There is no way that the product would be sold for the top secret Featured Offer price that you think you're calculating, because when the manufacturer (me) and the only legitimate seller (me) won't sell at this price, then the top secret Featured Offer price calculated by Amazon is fictional, like a unicorn. This ASIN is effectively not going to be sold, ever, which just means that Amazon won't get its Referral Fee. Amazon, you need stop being so amateur in your application of AI because your mistakes have real-world consequences on actual sales.
The bottom line is that Amazon doesn't care. The Featured Offer (Buy Box) is not a right or a given. It is like the old Clairol TV add used to say, "Only your hairdresser knows for sure". Now just replace the hairdresser with Amazon. It is run by an Algorithm Bot that giveth and taketh away.
In addition, Amazon uses this as a ploy to entice sellers to use FBA but remember this. There can only be one Featured Offer for each unique product. Sellers seem to enjoy it when they have it, and then complain when they do not. But remember, when a seller is disappointed with the loss of the featured offer, they seem to forget, another seller is happy with that loss, because it is their gain.
Even if the product is yours and you are the only seller, it doesn't matter because the buyer still has to buy it from you.
Hi there @Seller_ckNCiHW02SDVL,
Thank you for providing your feedback on this issue. In general Amazon doesn't share any details on how the Featured Offer works or is determined but I can provide you feedback on your experience to the appropriate team. As a reminder price is only one factor of many that determine the Featured Offer. Thank you for your understanding.
-Glenn
Dear Amazon, when a seller is the manufacturer, the Brand Owner in Brand Registry, has Transparency, and doesn't sell on other online platforms, the idea that your "machine learning model" is "observing more competitive prices" somewhere else is absurd. Your magical "machine learning model" is actually looking at the prices of old listings from liquidators and counterfeiters for the ASIN; this is called "hallucination" in machine learning and it's a very amateur mistake. There is no way that the product would be sold for the top secret Featured Offer price that you think you're calculating, because when the manufacturer (me) and the only legitimate seller (me) won't sell at this price, then the top secret Featured Offer price calculated by Amazon is fictional, like a unicorn. This ASIN is effectively not going to be sold, ever, which just means that Amazon won't get its Referral Fee. Amazon, you need stop being so amateur in your application of AI because your mistakes have real-world consequences on actual sales.
Dear Amazon, when a seller is the manufacturer, the Brand Owner in Brand Registry, has Transparency, and doesn't sell on other online platforms, the idea that your "machine learning model" is "observing more competitive prices" somewhere else is absurd. Your magical "machine learning model" is actually looking at the prices of old listings from liquidators and counterfeiters for the ASIN; this is called "hallucination" in machine learning and it's a very amateur mistake. There is no way that the product would be sold for the top secret Featured Offer price that you think you're calculating, because when the manufacturer (me) and the only legitimate seller (me) won't sell at this price, then the top secret Featured Offer price calculated by Amazon is fictional, like a unicorn. This ASIN is effectively not going to be sold, ever, which just means that Amazon won't get its Referral Fee. Amazon, you need stop being so amateur in your application of AI because your mistakes have real-world consequences on actual sales.
Dear Amazon, when a seller is the manufacturer, the Brand Owner in Brand Registry, has Transparency, and doesn't sell on other online platforms, the idea that your "machine learning model" is "observing more competitive prices" somewhere else is absurd. Your magical "machine learning model" is actually looking at the prices of old listings from liquidators and counterfeiters for the ASIN; this is called "hallucination" in machine learning and it's a very amateur mistake. There is no way that the product would be sold for the top secret Featured Offer price that you think you're calculating, because when the manufacturer (me) and the only legitimate seller (me) won't sell at this price, then the top secret Featured Offer price calculated by Amazon is fictional, like a unicorn. This ASIN is effectively not going to be sold, ever, which just means that Amazon won't get its Referral Fee. Amazon, you need stop being so amateur in your application of AI because your mistakes have real-world consequences on actual sales.
The bottom line is that Amazon doesn't care. The Featured Offer (Buy Box) is not a right or a given. It is like the old Clairol TV add used to say, "Only your hairdresser knows for sure". Now just replace the hairdresser with Amazon. It is run by an Algorithm Bot that giveth and taketh away.
In addition, Amazon uses this as a ploy to entice sellers to use FBA but remember this. There can only be one Featured Offer for each unique product. Sellers seem to enjoy it when they have it, and then complain when they do not. But remember, when a seller is disappointed with the loss of the featured offer, they seem to forget, another seller is happy with that loss, because it is their gain.
Even if the product is yours and you are the only seller, it doesn't matter because the buyer still has to buy it from you.
Hi there @Seller_ckNCiHW02SDVL,
Thank you for providing your feedback on this issue. In general Amazon doesn't share any details on how the Featured Offer works or is determined but I can provide you feedback on your experience to the appropriate team. As a reminder price is only one factor of many that determine the Featured Offer. Thank you for your understanding.
-Glenn
The bottom line is that Amazon doesn't care. The Featured Offer (Buy Box) is not a right or a given. It is like the old Clairol TV add used to say, "Only your hairdresser knows for sure". Now just replace the hairdresser with Amazon. It is run by an Algorithm Bot that giveth and taketh away.
In addition, Amazon uses this as a ploy to entice sellers to use FBA but remember this. There can only be one Featured Offer for each unique product. Sellers seem to enjoy it when they have it, and then complain when they do not. But remember, when a seller is disappointed with the loss of the featured offer, they seem to forget, another seller is happy with that loss, because it is their gain.
Even if the product is yours and you are the only seller, it doesn't matter because the buyer still has to buy it from you.
The bottom line is that Amazon doesn't care. The Featured Offer (Buy Box) is not a right or a given. It is like the old Clairol TV add used to say, "Only your hairdresser knows for sure". Now just replace the hairdresser with Amazon. It is run by an Algorithm Bot that giveth and taketh away.
In addition, Amazon uses this as a ploy to entice sellers to use FBA but remember this. There can only be one Featured Offer for each unique product. Sellers seem to enjoy it when they have it, and then complain when they do not. But remember, when a seller is disappointed with the loss of the featured offer, they seem to forget, another seller is happy with that loss, because it is their gain.
Even if the product is yours and you are the only seller, it doesn't matter because the buyer still has to buy it from you.
Hi there @Seller_ckNCiHW02SDVL,
Thank you for providing your feedback on this issue. In general Amazon doesn't share any details on how the Featured Offer works or is determined but I can provide you feedback on your experience to the appropriate team. As a reminder price is only one factor of many that determine the Featured Offer. Thank you for your understanding.
-Glenn
Hi there @Seller_ckNCiHW02SDVL,
Thank you for providing your feedback on this issue. In general Amazon doesn't share any details on how the Featured Offer works or is determined but I can provide you feedback on your experience to the appropriate team. As a reminder price is only one factor of many that determine the Featured Offer. Thank you for your understanding.
-Glenn