Hi @Seller_48JTLE63ce93w,

Welcome to the community! Generating 2–3 sales daily with your diaper bags is a solid start, especially in the competitive baby products space. Getting to this point likely involved overcoming challenges during account setup, listing creation, or other areas, so kudos to you for making it happen.

When evaluating how well you're doing, it’s important to look beyond just daily sales numbers. Diving into your data and key performance indicators (KPIs) can provide deeper insights and help guide your next steps.

Here are a few key areas worth exploring:

Traffic: How much traffic (sessions) have you generated overall? How much came from PPC versus organic search? Don’t worry if most of it is PPC-driven right now—that’s normal for new products.

Organic Sales: Can you identify which keywords are driving your organic sales? Initial organic traffic often comes from highly specific searches related to your product’s unique features or attributes. Understanding what your customers value most can help you create more targeted ads and refine your listing to highlight those strengths even more effectively.

PPC Campaigns:

Are you seeing differences in performance between keyword-targeting and product-targeting campaigns? It wouldn’t be surprising if your product-targeting campaigns had a lower click price and ACoS.

What’s your click-through rate (CTR)? A low CTR could suggest that your ads aren’t reaching the right audience or that placements (like top-of-search) could be improved.

How many of the customers who click on an ad end up buying (conversion rate)? The average conversion rate on Amazon is 3–4%, but for competitive products like baby items, higher rates (6–8%) are more common.

If you’re enrolled in the Amazon Brand Registry, you can use the Brand Experiments feature to set up A/B tests. This allows you to test variations of your title, description, images, and other elements to see which version performs best. Even small changes—like tweaking a single word in the title—can significantly improve conversion rates. A better conversion rate not only boosts sales but also improves ACoS / ROAS, enabling you to scale your campaigns profitably.

By leveraging these insights, you’ll not only grow sales for your current product but also develop strategies to scale your business sustainably.

Best of luck, and feel free to share more details if you’d like additional feedback!

Kind regards, Michael